Crime shows and thrillers. Sci-fi and dystopian fantasies. Of more than 200 TV dramas that premiered during the first half of 2018, which shows bring out the fanatic fans? Helixa's inaugural Affinity Rankings show that The Bold Type, The Fosters and 13 Reasons Why enjoy the strongest interest among women 18-49, whereas Into The Badlands, The Flash and The Expanse rank highest among men 18-49.
As TV programming grows ever more fragmented, understanding what makes each show’s audience unique and different is key to finding the sweet spots between shows and advertisers. At Helixa, we leverage consumer interest data—which is based on passively observed online interactions of millions of consumers—to help media companies gain a rich, detailed understanding of their show’s audience.
In this report, we created affinity rankings for Drama shows that premiered during the first half of 2018 for two key demographic segments (Women, Men—ages 18-49) to get a broader read on which shows appeal to each segment. Then, we compare two top shows for each segment that share similar audience demographics, and apply Helixa’s psychographic and interest data to find out what makes each audience unique.
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