Are You Thinking What We’re Thinking?

In the age of infinite programming and overnight competitors, media companies are being pushed to capture audience attention like never before. But the process for developing meaningful insights doesn’t have to be a bottleneck – even when they’re new or niche.

Many of the nearly 70 million baby boomers – or just “boomers” – in the United States have transitioned to online shopping, a change triggered by the COVID-19 pandemic. The average consumer aged 65 or older spent a total of $1,615 online from January through October 2020, a 49% increase from 2019.

For 17 years, fans of the Buffalo Bills had to wait for the team to make their return to the playoffs. Before that drought, those same fans had to watch the team lose four Super Bowls in a row in the early 90s. Luckily, a whole lot has changed in the last 30 years. With Josh Allen now leading a high-powered offense, the Bills are one of the Super Bowl favorites for the 22-23 season.

Skin care is everywhere now; the hashtag #SkincareRoutine has over 23 billion views on TikTok. The skincare industry is just getting larger and larger with more companies marketing skincare to younger generations. The global skincare market was worth $133.90 billion in 2018 and is projected to grow to $200.25 billion by 2026.

Bloomingdale’s is a luxury department store staple in the US, and their iconic brown shopping bags can be spotted all over the country. The store’s ethos “is to create a shopping experience that customers will not find elsewhere.” Like most department stores, they sell a large assortment of clothing, jewelry, furniture, housewares, and more, but they are focused on staying innovative in the ever-changing retail landscape.