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Are You Thinking What We’re Thinking?

Audience Analysis, Perspectives, Insight Frameworks / by Alex Lawson on November 27, 2023

It’s the Most Wonderful Time of the Year: Helixa Analyzes the Black Friday & Cyber Monday Consumer

According to Bloomberg, consumers plan to spend an average of $567 during the Black Friday and Cyber Monday shopping events. This figure reflects a 13% increase year-over-year, as Americans seek out the best deals to offset economic pressures such as inflation and soaring interest rates. 

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Audience Analysis, Announcements / by Bridget Wagar on April 7, 2023

Discover Great Britain with Helixa Discovery: Understand Audiences In All Of Their Human Dimensions

Looking for an audience intelligence and insights platform to discover whitespace opportunities and help grow your business? Look no further than Helixa Discovery! Our platform is trusted by some of the world's leading media companies, brands, and agencies to surface fast, fresh, and highly relevant insights that quickly identify opportunities for growth. And now, we’re thrilled to bring Helixa Discovery’s powerful audience insights capabilities to Great Britain with our latest offering: Discover Great Britain.

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Audience Analysis, Platform Stories / by Kerry McGuire on January 30, 2023

Helixa for Media Sales Partnerships

In the age of infinite programming and overnight competitors, media companies are being pushed to capture audience attention like never before. But the process for developing meaningful insights doesn’t have to be a bottleneck – even when they’re new or niche.

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Audience Analysis / by Bridget Wagar on October 7, 2022

Baby Boomers' Online Shopping Habits: Demographic Insights to Inform Your Marketing

Many of the nearly 70 million baby boomers – or just “boomers” – in the United States have transitioned to online shopping, a change triggered by the COVID-19 pandemic. The average consumer aged 65 or older spent a total of $1,615 online from January through October 2020, a 49% increase from 2019.

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Audience Analysis / by Alex Lawson on September 21, 2022

Professional Football Team Audience Analysis: The Buffalo Bills

For 17 years, fans of the Buffalo Bills had to wait for the team to make their return to the playoffs. Before that drought, those same fans had to watch the team lose four Super Bowls in a row in the early 90s. Luckily, a whole lot has changed in the last 30 years. With Josh Allen now leading a high-powered offense, the Bills are one of the Super Bowl favorites for the 22-23 season.

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