To beat established brands with longer legacies and deeper pockets, challenger brands have to work harder and smarter.
Gen Z represents $143 Billion in purchasing power - to get their attention you need to understand what they care about.
Gen Z represents $143 Billion in purchasing power - to get their attention you need to understand what they care about.
Audience Analysis / by Ryan Baum on March 30, 2020
To beat established brands with longer legacies and deeper pockets, challenger brands have to work harder and smarter.
Audience Analysis / by Ryan Baum on March 5, 2020
A steady, dedicated viewership can sustain a TV series, but an audience with upward momentum can bring bigger advertisers, bigger budgets, and bigger possibilities.
Audience Analysis / by Ryan Baum on November 15, 2019
How can Apple bring Gen X into the conversation during product launches
Looking at social listening data in a vacuum is like walking in during the third act of a movie and trying to understand what’s going on. You can hear everything they say, but you don’t know who these people are, what brought them to this point, or what it all means.
Audience Analysis / by Ryan Baum on October 31, 2019
Having additional platforms at your disposal is valuable when offering your audience up to advertisers, but it can be tough to plan integrated advertising campaigns when you aren’t sure how your audience differs between channels.
Audience Analysis / by Ryan Baum on August 19, 2019
While it doesn’t take sophisticated tools to figure out that beer and summer music festivals are a match made in heaven, pairing the right event and brand to secure a strong ROI is a bit more complicated.
