Under Armour is an athletic wear and digital health brand, known for diverse line extensions and celebrity endorsements, that has joined the ranks of Nike and ADIDAS as an iconic sports gear brand. CEO Kevin Plank has his eyes on overtaking Nike as the forerunner of the industry. "In May, Plank told NBC Sports his 10-year-plan is still for Under Armour to become the No. 1 sports brand in the world" wrote Yahoo Finance.
Going to The Media Insights & Engagement Conference? Join Us in NOLA, Jan 27-29!