Are You Thinking What We’re Thinking?

Audience Analysis, Consumption / by Roman Golubov on January 15, 2019

Social Fans VS Buyers: What Gives?

Despite marketers' enormous efforts spent on engaging with consumers on social media, there has been very little data about how this translates into real-world product purchase and consumption. How do you correlate consumer interests online to what really matters: product purchase and consumption?

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