Are You Thinking What We’re Thinking?

Privacy, Data privacy / by Florian Kahlert on November 22, 2019

CCPA Changes the Rules for Market Research

Will our industry be the collateral damage from efforts to curb marketing excesses?

 

I was watching Silicon Valley’s new season last week, which runs through issues of large-scale data collection and aggregation, the use of AI to cluster and segment it, and the privacy implications of all of the above – all in the first few episodes.

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Data privacy / by Ryan Baum on October 1, 2019

Advertising Week NYC 2019 – Privacy and Identity in a Cookie-less World

When Advertising Week NYC 2017 took place, I had just started my first job out of college at a boutique PR agency in the city. Because my clients were mostly in the market research and adtech spaces, I was reading anything I could get my hands on to better understand the GDPR legislation.

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