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Are You Thinking What We’re Thinking?

Gen Z, Perspectives, Platform Stories / by Alex Lawson on December 22, 2023

Swifties Takeover: Helixa's 2023 Influencer Year in Review

 

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Gen Z, Perspectives / by Bridget Wagar on January 18, 2022

Sports Influencers: Mental Health Comes First

Being a professional athlete is incredibly taxing both physically and mentally; for many years, the press just focused on the physical demands. But now, famous athletes like Simone Biles and Naomi Osaka are using their platforms to raise awareness about mental health by sharing their own stories.

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Gen Z, Perspectives / by Bridget Wagar on November 11, 2021

Nostalgia Marketing: Using Your Legacy to Reinvent Your Brand

Hey, it’s me again: Helixa’s resident Zillennial

 

Last time, we discussed Abercrombie & Fitch and Hollister’s comeback strategy with Gen Z and former Millennial customers using Nostalgia Marketing.

 

Truth be told, they’re not the only early 2000s brand using this comforting marketing strategy to make strides with Gen Z.

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Gen Z, Perspectives / by Bridget Wagar on October 15, 2021

Nostalgia Marketing: How Brands Can Make A Comeback with Gen Z

I was born in 1996, right on the cusp between Millennial and Gen Z. For most of my life, I’ve identified as a Millennial '90s kid because I remember watching VHS tapes and eating French Toast Crunch cereal on Saturday mornings. 

 

But I’ve come to realize that I don’t remember a time without the internet and I got my first cell phone at eleven years old. So what generation do I fit into?

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Gen Z, Perspectives / by Ryan Baum on July 29, 2021

Gaming Reaches Gen Z. Here’s How You Can Too.

The stereotype of gamers as basement-dwelling loners couldn’t be further from the truth in 2021 — and Gen Z is reshaping the world of gaming more and more everyday. 

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