Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.
Gen Z, Platform Stories / by Ryan Baum on April 29, 2020
Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.
Gen Z, Platform Stories / by Ryan Baum on July 29, 2019
This weekend, Fortnite’s World Cup sold out more than 23,000 seats at Arthur Ashe Stadium in Queens (the same stadium that hosts the US Open tennis tournament), proof that the stereotype of the lone, antisocial, basement-dwelling gamer no longer holds water.
Gen Z, Platform Stories / by Ryan Baum on July 25, 2019
After 92 years as one of the largest producers of milk on the East Coast, Elmhurst Dairy closed its dairy operation in 2017 and turned to manufacturing nut milks. Since plant-based milks reported growth of 61 percent from 2012 to 2017, this move may be just one instance of a change in the way we think about milk.
Gen Z, Platform Stories / by Helixa Marketing on November 15, 2018
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