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Are You Thinking What We’re Thinking?

Perspectives, Guides / by Ryan Baum on April 20, 2021

Demographics Provide the Outline, but Psychographics Paint in Full Color

If someone asked you to talk about your ideal customers, would you be limited to their basic attributes — or could you tell their stories?

 

In the current landscape of rapid change and cutthroat competition, the first option is no longer acceptable.

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Guides / by Ryan Baum on March 14, 2021

Audience Segmentation 101: Reaching Your Best (and Next) Customers

“When you try to appeal to everyone, you end up resonating with no one.”

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