B2B is a three-letter acronym, but it can feel like a four-letter word in most research platforms.
Insight Frameworks / by Alex Lawson on May 26, 2021
B2B is a three-letter acronym, but it can feel like a four-letter word in most research platforms.
Insight Frameworks / by Alex Lawson on February 18, 2021
Companies have a vital need for research when they’re weathering changing landscapes. But, at those moments, it can be hard to find the right answers in existing studies.
Insight Frameworks / by Alex Lawson on October 29, 2020
When it comes to hockey players, we can make a few assumptions: a few missing teeth, envy-inspiring hair, and the ability to talk exclusively in cliches. Trust me, I’m Canadian.
Hockey fans share a lot in common, on the surface. Within that audience, though, they diverge in subtle but important ways. If you segment them based on their team, region, or even other interests, the differences start to emerge.
Insight Frameworks / by Ryan Baum on June 29, 2020
Consumers are making sure that companies can no longer choose silence on issues of injustice.
Insight Frameworks / by Ryan Baum on June 9, 2020
I don’t know makeup.
So when I was tasked with building a framework for outlining unfamiliar industries, I figured that would be a stellar test.
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