To beat established brands with longer legacies and deeper pockets, challenger brands have to work harder and smarter.
Insight Frameworks / by Ryan Baum on March 30, 2020
To beat established brands with longer legacies and deeper pockets, challenger brands have to work harder and smarter.
Insight Frameworks / by Ryan Baum on March 5, 2020
A steady, dedicated viewership can sustain a TV series, but an audience with upward momentum can bring bigger advertisers, bigger budgets, and bigger possibilities.
Insight Frameworks / by Ryan Baum on February 13, 2020
Likes, clicks, followers — the influencer marketing industry is obsessed with attention. But attention is only half of the equation.
Insight Frameworks / by Ryan Baum on January 31, 2020
The internet offers up endless opportunities to build community around the people and things that we love, concentrating that passion until it burns white-hot.
Brands understandably want a piece of the action. After all, what marketing team doesn’t want to cultivate fans who line up for product releases, pass glowing recommendations onto their friends, gush online about their favorite purchases, and then fill up their carts again?
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