Are You Thinking What We’re Thinking?

Likes, clicks, followers — the influencer marketing industry is obsessed with attention. But attention is only half of the equation.

The internet offers up endless opportunities to build community around the people and things that we love, concentrating that passion until it burns white-hot.

Brands understandably want a piece of the action. After all, what marketing team doesn’t want to cultivate fans who line up for product releases, pass glowing recommendations onto their friends, gush online about their favorite purchases, and then fill up their carts again?