Are You Thinking What We’re Thinking?

Lifestyle & Personality, Market Research / by Ryan Baum on January 31, 2020

3 Essential Ways to Earn Brand Love

The internet offers up endless opportunities to build community around the people and things that we love, concentrating that passion until it burns white-hot.

 

Brands understandably want a piece of the action. After all, what marketing team doesn’t want to cultivate fans who line up for product releases, pass glowing recommendations onto their friends, gush online about their favorite purchases, and then fill up their carts again?

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Lifestyle & Personality / by Chris Rivera on June 5, 2019

Marketing With Personality

Brands try their best to have personalities, but the personality of the consumer drives many marketing decisions. MRI recently released a product to help advertisers understand the intersection of product preferences and personality, something Helixa has been doing on a finely detailed level for some time using social data.

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