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Are You Thinking What We’re Thinking?

Lifestyle & Personality, Market Research / by Ryan Baum on January 31, 2020

3 Essential Ways to Earn Brand Love

The internet offers up endless opportunities to build community around the people and things that we love, concentrating that passion until it burns white-hot.

 

Brands understandably want a piece of the action. After all, what marketing team doesn’t want to cultivate fans who line up for product releases, pass glowing recommendations onto their friends, gush online about their favorite purchases, and then fill up their carts again?

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Market Research / by Ryan Baum on October 8, 2019

Syndicated Research vs. Custom Research: Balancing ROI and Cost

Market research isn’t just the core of your company’s marketing strategy. It’s a foundation for your business to stand on. 

 

A more holistic understanding of the ways your customers think, feel, and act is critical for keeping them happy and bringing new ones into the fold. Pair that with an understanding of where you fit into the market, and you’ll be in a much better position to dazzle your audience.

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