Are You Thinking What We’re Thinking?

Personas / by Chris Rivera on June 6, 2019

You Got Your Data In My Peanut Butter

Few products inspire loyalty like Peanut Butter.  Like Coke and Pepsi, chances are you grew up in either a Skippy home or a Jif family, and the idea of changing has never occurred to you or your mom. You may be a crunch person or a smooth person inside either brand, but your loyalty is clear.

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Audience Analysis, Personas, Psychographics / by Roman Golubov on February 15, 2019

Creating Personas With (Big) Psychographic Data

Subaru and pet lovers. Bud Light and Game of Thrones fanatics. IHOP and burger fans. This educational webinar explores how to apply psychographic data and interest-based audience segmentation to develop more accurate personas and make the right marketing decisions.  

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