<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2948650108544261&amp;ev=PageView&amp;noscript=1">

Are You Thinking What We’re Thinking?

Perspectives, AI & Machine Learning / by Ryan Baum on May 5, 2021

The Quickest Way to Segment Your Audience is Also the Most Powerful

Your audience is constantly growing and changing — as is the world it inhabits. 

 

But when you take a traditional approach to audience segmentation, each study represents a relatively narrow view at a specific moment in time. 

Read More

Perspectives, Guides / by Ryan Baum on April 20, 2021

Demographics Provide the Outline, but Psychographics Paint in Full Color

If someone asked you to talk about your ideal customers, would you be limited to their basic attributes — or could you tell their stories?

 

In the current landscape of rapid change and cutthroat competition, the first option is no longer acceptable.

Read More

Perspectives, COVID-19 / by Ryan Baum on January 5, 2021

A CEO, Head of Marketing, and Data Scientist Walk Into 2021… But It’s No Joke

When we look back at the period following quarantine, the changes that took hold permanently will probably make a lot more sense. Hindsight is 2020, after all. (Sorry.)

 

But as we close out a year we’d all like to forget, many aspects of 2021 are still up in the air. To figure out which changes will stick around, we organized a roundtable with our CEO, Head of Marketing, and a leading data scientist. 

Read More

Perspectives, AI & Machine Learning / by Gianmario Spacagna on November 12, 2020

Building a Balanced Machine Learning Team

The best machine learning ideas, strategies, and plans will not succeed until you have the right team in place.

Read More

Perspectives, AI & Machine Learning / by Gianmario Spacagna on October 22, 2020

Planning Under Uncertainty: Agility in Machine Learning

“Even a poor plan is better than no plan at all.”

 

In business — especially in startups — we tend to want to be the first to move. But the above quote, from Russian chess player Mikhail Chigorin, is an important lesson that we should all keep in mind if we want to be around to finish the game.

Read More