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Are You Thinking What We’re Thinking?

Perspectives, Platform Stories / by Bridget Wagar on November 17, 2021

Fortnite x Balenciaga: High Fashion on the Digital Runway

In September this year, Balenciaga partnered with Fortnite to create digital and physical streetwear, both in the game and in Balenciaga retail spaces. At first glance, this partnership seems unexpected but many high-end fashion retailers are now getting into gaming.

 

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Gen Z, Perspectives / by Bridget Wagar on November 11, 2021

Nostalgia Marketing: Using Your Legacy to Reinvent Your Brand

Hey, it’s me again: Helixa’s resident Zillennial

 

Last time, we discussed Abercrombie & Fitch and Hollister’s comeback strategy with Gen Z and former Millennial customers using Nostalgia Marketing.

 

Truth be told, they’re not the only early 2000s brand using this comforting marketing strategy to make strides with Gen Z.

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Gen Z, Perspectives / by Bridget Wagar on October 15, 2021

Nostalgia Marketing: How Brands Can Make A Comeback with Gen Z

I was born in 1996, right on the cusp between Millennial and Gen Z. For most of my life, I’ve identified as a Millennial '90s kid because I remember watching VHS tapes and eating French Toast Crunch cereal on Saturday mornings. 

 

But I’ve come to realize that I don’t remember a time without the internet and I got my first cell phone at eleven years old. So what generation do I fit into?

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Perspectives, Platform Stories / by Ryan Baum on September 16, 2021

NFL Says Sports Betting Won’t Impact the Broadcast… But Maybe It Should

The NFL recently named three official sports betting partners for the very first time, leading many to speculate on how the shift would impact the at-home viewing experience. 

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Perspectives / by Kaitlyn Harrison on August 16, 2021

Bachelor Nation, Will You Accept This Host? 🌹

On August 9th, millions of Americans (including me and my Bachelor nation group chat) tuned in to see Bachelorette Katie Thurston get engaged to the man of her dreams. One thing that was unique to Katie’s season was that she was the first Bachelorette to not have the support system of Chris Harrison (Bachelor Nation host from 2002 - 2021).

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