Are You Thinking What We’re Thinking?

Today in the category of applications we would never have thought of… a curious POV from one of our partners. With the help of our platform, he discovered that audience intelligence can aid remote B2B selling. Since we’re not having many IRL meetings, he suggests that AI personas can fill that gap.

In September this year, Balenciaga partnered with Fortnite to create digital and physical streetwear, both in the game and in Balenciaga retail spaces. At first glance, this partnership seems unexpected but many high-end fashion retailers are now getting into gaming.

Hey, it’s me again: Helixa’s resident Zillennial. 

Last time, we discussed Abercrombie & Fitch and Hollister’s comeback strategy with Gen Z and former Millennial customers using Nostalgia Marketing.

Truth be told, they’re not the only early 2000s brand using this comforting marketing strategy to make strides with Gen Z.

I was born in 1996, right on the cusp between Millennial and Gen Z. For most of my life, I’ve identified as a Millennial '90s kid because I remember watching VHS tapes and eating French Toast Crunch cereal on Saturday mornings. 

But I’ve come to realize that I don’t remember a time without the internet and I got my first cell phone at eleven years old. So what generation do I fit into?

The NFL recently named three official sports betting partners for the very first time, leading many to speculate on how the shift would impact the at-home viewing experience.