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Are You Thinking What We’re Thinking?

Perspectives, Platform Stories / by Eamon Monaghan on September 8, 2020

In the Hard Seltzer Wars, What Does Your Drink Say About You?

Whether you are a heavy drinker, newly 21, a casual sipper, or someone who abstains, you probably have an opinion on alcohol and the people who drink it.

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Perspectives, Platform Stories, COVID-19 / by Kimberley Vander Ploeg on August 18, 2020

Entertain My Kid to Keep the Whole Family Streaming

Streaming video services have helped me keep my sanity over the past few months. Like most parents, I’ve been balancing a full-time job at home with my little one’s education and entertainment.  

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Gen Z, Platform Stories / by Ryan Baum on April 29, 2020

The Key to Holding Gen Z’s Attention

Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.

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Platform Stories, COVID-19 / by Christine Burke on April 21, 2020

With Live Sports on Hold, Where Will Fans Turn?

Live sports may pit fanbases against one another, but they also unite us all through the universal, deeply human stories that are told on both sides of the ball.

 

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Platform Stories / by Ryan Baum on November 15, 2019

Translate Hype into Audience Insights

How can Apple bring Gen X into the conversation during product launches

 

Looking at social listening data in a vacuum is like walking in during the third act of a movie and trying to understand what’s going on. You can hear everything they say, but you don’t know who these people are, what brought them to this point, or what it all means.

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