Are You Thinking What We’re Thinking?

Platform Stories / by Alex Lawson on June 19, 2023

What Does Dad Really Want: Connecting Brands with Consumers on Father’s Day

When it comes to Father’s Day, Agencies and Brands have historically leaned on male stereotypes to reach key segments; home-improvement, business attire, and electronics. While this approach has proven lucrative in the past it has the potential to alienate and miss lucrative segments of a new generation of Fathers. In order for brands to capture the hearts and dollars of today’s Dads, they must use Helixa to uncover uncover new, non-traditional, segments that sit outside the stereotypes to realize growth opportunities.

 

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Platform Stories / by Bridget Wagar on May 16, 2023

Helixa Gets It: The Last of Us

The Last of Us season finale is this Sunday, and Helixa has been providing fresh insights on the fans of the TV series the last few weeks! Helixa’s audience intelligence platform is fast and can quickly provide actionable insights. In just 15 minutes, we discovered the following insights.

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Platform Stories / by Bridget Wagar on February 3, 2023

Helixa Gets It: The 2023 Grammy Awards

We have some fresh insights on the 2023 Grammy Awards nominees to share with you. Helixa’s audience intelligence platform is fast; it only took us 15 minutes to discover insights for each query below.

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Audience Analysis, Platform Stories / by Kerry McGuire on January 30, 2023

Helixa for Media Sales Partnerships

In the age of infinite programming and overnight competitors, media companies are being pushed to capture audience attention like never before. But the process for developing meaningful insights doesn’t have to be a bottleneck – even when they’re new or niche.

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Platform Stories / by Alex Lawson on December 14, 2022

On the Ball: Helixa’s Review of the 2022 FIFA World Cup

The 2022 FIFA World Cup is wrapping up this Sunday, and Helixa has been on the ball to provide audience insights all tournament long. Helixa’s audience intelligence platform is fast and can quickly provide actionable insights. It only took us 15 minutes to discover insights for each query below.

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