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Are You Thinking What We’re Thinking?

Platform Stories / by Alex Lawson on February 10, 2022

Fans of LA Hip-Hop Royalty Love a Football Team — But It’s Not the Rams

Dr. Dre. Snoop Dogg. Kendrick Lamar. All Los Angeles hip-hop royalty. A brand-new football stadium in Los Angeles is allowing the city to host its first Super Bowl since 1993. Two teams moved to Los Angeles in 2016, allowing one of them to be in this weekend’s Super Bowl. A Super Bowl in LA with a LA team on the field featuring a halftime show starring LA hip-hop royalty. It sounds perfect, but there is a catch for the LA audience: their favorite team isn’t playing.

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Platform Stories / by Alex Lawson on February 2, 2022

Building Off Breakfast: Can Wendy’s Emulate Subway’s Successful Campaign

Italian B.M.T on Italian Herb & Cheese, toasted, with lettuce, onions, pickles, and banana peppers. Top it with chipotle southwest and ranch dressing, and always finish with salt and pepper. My Subway order for years, but now it’s hard for me to watch anything on TV without hearing about Subway’s big “Eat Fresh Refresh.” The advertising campaign has seen numerous star athletes, including Steph Curry, Tom Brady, and Serena Williams, helping showcase the new sandwiches and ingredients at Subway. The campaign was wildly successful and helped Subway achieve its highest August sales since 2013.

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Perspectives, Platform Stories / by Bridget Wagar on December 16, 2021

Colonel Sanders, Beauty Icon?

KFC recently announced that it was putting its advertising account up for review, and the debate is on whether or not brand icon Colonel Sanders will survive when a new agency takes the creative helm.

 

But based upon our analysis, the brand may want to consider a new role for the Colonel – as a beauty icon.

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Perspectives, Platform Stories / by Bridget Wagar on November 17, 2021

Fortnite x Balenciaga: High Fashion on the Digital Runway

In September this year, Balenciaga partnered with Fortnite to create digital and physical streetwear, both in the game and in Balenciaga retail spaces. At first glance, this partnership seems unexpected but many high-end fashion retailers are now getting into gaming.

 

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Platform Stories / by Alex Lawson on September 30, 2021

A New Challenger Aims to Put WWE on the Ropes

I was too young to fully experience the Monday Night Wars between the then-WWF (now WWE) and WCW in the 90s. I never had the chance to appreciate the intrigue of seeing the big names in talent switch companies and figured it would stay that way...

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