Are You Thinking What We’re Thinking?

Every year, February’s Big Game unites us over food, drinks, and pro football.

But this weekend, it was a lonelier affair, as social distancing kept us home from the usual sports bars and parties. Most of us were left to feed only ourselves and those we lived with.

Vegans… whether you love them or hate them, they are a rapidly growing segment and are disrupting the food industry as we know it today.

As of 2020, more than 9.7 million Americans (including myself!) currently follow a plant-based diet — increasing 300% over the last 15 years. Whether you think it’s a fad or not, this emerging market isn’t going away anytime soon.

Whether you are a heavy drinker, newly 21, a casual sipper, or someone who abstains, you probably have an opinion on alcohol and the people who drink it.

Streaming video services have helped me keep my sanity over the past few months. Like most parents, I’ve been balancing a full-time job at home with my little one’s education and entertainment.  

Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.