Are You Thinking What We’re Thinking?

While it doesn’t take sophisticated tools to figure out that beer and summer music festivals are a match made in heaven, pairing the right event and brand to secure a strong ROI is a bit more complicated. 

Imagine matching a pair of coveted “Red October” Air Yeezy 2 sneakers (which can retail for as much as $9,000 in consignment stores) with off-brand jeans. This is an extreme example of a common phenomenon: Helixa’s platform found only a sixth of sneakerheads are also engaging with high-end clothing brands, even though most of them are spending big on their sneakers. 

This weekend, Fortnite’s World Cup sold out more than 23,000 seats at Arthur Ashe Stadium in Queens (the same stadium that hosts the US Open tennis tournament), proof that the stereotype of the lone, antisocial, basement-dwelling gamer no longer holds water. 

After 92 years as one of the largest producers of milk on the East Coast, Elmhurst Dairy closed its dairy operation in 2017 and turned to manufacturing nut milks. Since plant-based milks reported growth of 61 percent from 2012 to 2017, this move may be just one instance of a change in the way we think about milk.

Few products inspire loyalty like Peanut Butter.  Like Coke and Pepsi, chances are you grew up in either a Skippy home or a Jif family, and the idea of changing has never occurred to you or your mom. You may be a crunch person or a smooth person inside either brand, but your loyalty is clear.