Are You Thinking What We’re Thinking?

Audience Analysis, Retail / by Roman Golubov on August 1, 2018

Old Navy: U.S. Audience Analysis


The old faces of Old Navy's advertising - comedic powerhouse spokeswomen Julia Louis Dreyfus, Amy Poehler and Amy Schumer - were influential figures who fit the brand's audience. However, as one of the most classic and recognizable brands in apparel retail, there is constant pressure to refresh advertising strategy. This is why Old Navy shifted strategies in 2017 and 2018 to a less celebrity focused approach.

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