Gen Z represents $143 Billion in purchasing power - to get their attention you need to understand what they care about.
/ by Roman Golubov on September 1, 2018
When it comes to brands known for evoking nostalgia that have also managed to transform over time to adapt to cultural and social changes, Mattel and its flagship Barbie are among the best recognized.
Patagonia: U.S. Audience Analysis
Marketing With Personality
All About Gen Z
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