Spur your ideation for new business pitches and ongoing work with detailed personas based on the interests, affinities, engagements and overall media habits of your clients’ consumers.
Help your clients with campaign strategies that go beyond demographic segmentation, using tools to illuminate tribes of people based on their interests, motivations, personalities and lifestyles.
Set your clients apart from the competition with detailed looks into their competitive sets, identifying opportunities for conquest or the best paths to differentiation.
Inform product development with a more complete understanding of how your customers think and feel, the decisions they make, and the products and services they value.
Choose the most effective media outlets, events, or sponsorship opportunities to reach your audiences at their passion points and get more bang for your buck.
Find the celebrities, influencers, or group of micro-influencers that align with the things your audiences love to get the maximum effect from your word of mouth campaign efforts.
Go beyond standard modeling to identify and attract a larger audience for your existing content or channels.
Quickly identify the affinities between your properties and potential advertisers that can be packaged and turned into revenue, no matter what industry, category, or lifestyle they seek.
Develop new content you can be confident will resonate with your audience based on the common connections and unique interests revealed by Helixa’s affinity data.