Helixa @ Home
Before & After
COVID-19

 

The COVID-19 pandemic has brought our whole world into our homes and onto our screens.

But is this 'new normal' here to stay or are things shifting back to pre-COVID times?

We used Helixa's AI-powered technology to analyze observed online behavior here and abroad. See which trends were sustained through the 12-week mark and have a better chance of sticking around for good.

 

zoom-12 weeks-2

Yes, people are working digitally.


We compared the 12 weeks before and after March 11th, 2020 to see how American online engagement reflected an unprecedented global crisis.

The sustained increase in engagement with remote work may be indicative of a more permanent shift to come.

skype-logo

SKYPE FOR BUSINESS

+340%

slack-logo

SLACK

+209%

GoTo-logo

GOTO SUITE

+437%

more on digital adoption before & after covid-19

We traded IRL shopping carts for the digital equivalent.


In the 12 weeks after March 11th, all three major delivery organizations in the U.S. see a significant bump in social engagement.


A closer look shows that USPS has seen the biggest increase, by far.

  • 1172%+


    USPSUSPS
  • 189%+


    FEDEXFEDEX
  • 160%+


    UPSUPS
more on home delivery services before & after covid-19

Let’s take a global look.


Amazon - Logo v1

Global engagement with Amazon reveals a similar trend with some key differences.

While the U.S. and Canada similarly saw more gains during COVID-19, that engagement increase didn’t stay level through the 12-week period, as it did with the national postal services.

American Flag - v2-1

America

+142%
(4 weeks into pandemic)

+51%
(12 weeks into pandemic)

image (17)-1

Canada

+124% 
(4 weeks into pandemic)

+65%
(12 weeks into pandemic)

UK Flag - v1-1

United Kingdom

+20% 
(4 weeks into pandemic)

+16%
(12 weeks into pandemic)

Australia Flag - v1-1

Australia

+28% 
(4 weeks into pandemic)

+3%
(12 weeks into pandemic)

more on home delivery services before & after covid-19

Alcohol delivery gets its moment.


As part of another relatively lesser-known category, these services saw significant, sustained gains during the 12 weeks following March 11.

We can’t imagine why...

winclogo

+350%

WINC
Drizly - Logo v1

+288%

DRIZLY
more on home delivery services before & after covid-19

Speaking of grabbing a drink...


After initial gains for the category, Hinge is the only dating app seeing benefits at the 12-week mark.

BUMBLE-logo

BUMBLE

+300%

(4 weeks into pandemic)


-50%

(12 weeks into pandemic)
TINDER-logo

TINDER

+30%

(4 weeks into pandemic)


-8%

(12 weeks into pandemic)
HINGE-logo

HINGE

+174%

(4 weeks into pandemic)


+70%

(12 weeks into pandemic)
OKCUPID-logo

OKCupid

-82%

(4 weeks into pandemic)


-90%

(12 weeks into pandemic)
more on digital adoption before & after covid-19

12 weeks and counting, people are still connecting with their doctors.


(and probably lying about how many times they’re opening that Drizly app…)

OVERALL HEALTHCARE

Amwellamwell-logo+633%

 

Doctor on Demand
DR-on-Call-logo
+183%

MENTAL HEALTHCARE

BetterHelpbetter-help-logo+173%

 

Talkspacetalkspace-logo+68% 


MEDITATION

Headspaceheadspace-logo+237%
 
Calmcalm-logo

+25%

more on digital adoption before & after covid-19

People probably promised those doctors that they would keep their blood pressure down...


News outlets saw a significant upward trend in the first four weeks after March 11th, but n
ot all of them have maintained that momentum through week 12.

National newspapers:

the-new-york-times-logo-900x330-1-1+36%
(4 weeks after pandemic)
+22%
(12 weeks after pandemic)
 

usa-today-logo-1+32%

(4 weeks after pandemic)

 +6%

(12 weeks after pandemic)

 

wall-street-journal-logo-inline-561x146px+25%

(4 weeks after pandemic)

+22%

(12 weeks after pandemic)

Regional newspapers:

houston-chronicle-vector-logo-1+100%
(4 weeks after pandemic)
+80%
(12 weeks after pandemic)
 

boston-globe-logo-1-1+48%

(4 weeks after pandemic)

+22%

(12 weeks after pandemic)

 

chicago-tribune-logo+41%

(4 weeks after pandemic)

-36%

(12 weeks after pandemic)

Digital news:

buzzcode-logo-1+87%
(4 weeks after pandemic)
+17%
(12 weeks after pandemic)
 

HuffPost+15%

(4 weeks after pandemic)

+6%

(12weeks after pandemic)

1280px-Vox_logo-10%

(4 weeks after pandemic)

-13%

(12 weeks after pandemic)

View all servies..
more on news engagement before & after covid-19

A lighter take can balance out the crippling anxiety of these 'uncertain times'...


Comedic news programming continues to thrive during the first 12 weeks of COVID-19.

Artboard 16_1

LAST WEEK TONIGHT WITH JOHN OLIVER

+192%

Asset 14

FULL FRONTAL WITH SAMANTHA BEE

+66%

Asset 13

THE DAILY SHOW WITH TREVOR NOAH

+38%

View all servies..
more on news engagement before & after covid-19

Market Research for the 21st Century

 

ABOUT HELIXA 

We leverage responsible AI and machine learning to deliver audience insights with more depth and detail than you would ever get from a single source platform - all in minutes.

Our mission is to help our clients and partners connect in a more meaningful way with the audiences that matter most to them.

If you’re ready to spend less time searching and more time thinking, let's talk.

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