The COVID-19 pandemic has brought our whole world into our homes and onto our screens.
But is this 'new normal' here to stay or are things shifting back to pre-COVID times?
We used Helixa's AI-powered technology to analyze observed online behavior here and abroad. See which trends were sustained through the 12-week mark and have a better chance of sticking around for good.
We compared the 12 weeks before and after March 11th, 2020 to see how American online engagement reflected an unprecedented global crisis.
The sustained increase in engagement with remote work may be indicative of a more permanent shift to come.
+340%
+209%
+437%
In the 12 weeks after March 11th, all three major delivery organizations in the U.S. see a significant bump in social engagement.
A closer look shows that USPS has seen the biggest increase, by far.
Global engagement with Amazon reveals a similar trend with some key differences.
While the U.S. and Canada similarly saw more gains during COVID-19, that engagement increase didn’t stay level through the 12-week period, as it did with the national postal services.
+142%
(4 weeks into pandemic)
+51%
(12 weeks into pandemic)
+124%
(4 weeks into pandemic)
+65%
(12 weeks into pandemic)
+20%
(4 weeks into pandemic)
+16%
(12 weeks into pandemic)
+28%
(4 weeks into pandemic)
+3%
(12 weeks into pandemic)
After initial gains for the category, Hinge is the only dating app seeing benefits at the 12-week mark.
News outlets saw a significant upward trend in the first four weeks after March 11th, but not all of them have maintained that momentum through week 12.
+32%
(4 weeks after pandemic)
+6%
(12 weeks after pandemic)
+25%
(4 weeks after pandemic)
+22%
(12 weeks after pandemic)
+48%
(4 weeks after pandemic)
+22%
(12 weeks after pandemic)
+41%
(4 weeks after pandemic)
-36%
(12 weeks after pandemic)
+15%
(4 weeks after pandemic)
+6%
(12weeks after pandemic)
0%
(4 weeks after pandemic)
-13%
(12 weeks after pandemic)
ABOUT HELIXA
We leverage responsible AI and machine learning to deliver audience insights with more depth and detail than you would ever get from a single source platform - all in minutes.
Our mission is to help our clients and partners connect in a more meaningful way with the audiences that matter most to them.
If you’re ready to spend less time searching and more time thinking, let's talk.
P: 212-547-9897
E: info@helixa.ai