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Digital Adoption, Before & After COVID-19

 

The COVID-19 pandemic has brought our whole world into our homes and onto our screens.

Many aspects of daily life were uploaded to the cloud to minimize contact, and nascent digital industries in healthcare and home fitness arrived quickly in the mainstream.

We used Helixa's AI-powered technology to analyze observed online social behavior and better understand how screens somehow managed to capture even more of our time than they already did.

Stay tuned as our new series continues to explore the new normal through the lens of our data, both in the U.S. and abroad. You can also check out our analysis of changing news engagement here.

ZOOM-STAT

Yes, people are working digitally

We compared the four weeks before and after March 11th, 2020 to see how American social engagement reflected an unprecedented global crisis.

skype-logo

SKYPE FOR BUSINESS

+271.5%

slack-logo

SLACK

+314.9%

GoTo-logo

GOTO SUITE

+258.6%

...and socializing digitally as well

Video chat saw big gains, as people replace in-person interaction.

  • 845.9%+


    HOUSEPARTY*HOUSEPARTY

    *compared to all of 2019
  • 443.4%+


    SKYPESKYPE


And of course, people are looking for connection wherever they can

But not all dating apps are seeing the benefits.

BUMBLE-logo

BUMBLE

+300.0%
TINDER-logo

TINDER

+30.9%
HINGE-logo

HINGE

+174.6%
OKCUPID-logo

OKCupid

- 82.9%

This digital surge also carries over to healthcare providers

OVERALL HEALTHCARE

Amwellamwell-logo+1,754.6%

 

Doctor on Demand
DR-on-Call-logo
+446.6%

MENTAL HEALTHCARE

BetterHelpbetter-help-logo+518.3%

 

Talkspacetalkspace-logo+139.0% 

MEDITATION

Headspaceheadspace-logo+402.8%
 
Calmcalm-logo

+50.0%

View all servies..

Digital experiences are a winning addition to home fitness

The home fitness brands that combine physical equipment with digital, interactive elements are seeing a big lift in this time frame.

source: peloton

amwell-logo
+477.7%

source: mirror

amwell-logo
+59.4%

But it's not all work and no play

People are more engaged than ever with streaming video in the U.S.

  • 236.4

    %+

    APPLE TVAPPLE TV
  • 70.2%+

    NETFLIXNETFLIX
  • 49.3%+

    DISNEY+DISNEY+
  • 33.7

    %+

    PRIME VIDEOPRIME VIDEO
  • 12.5%+

    HULUHULU

And it's not just
streaming video

Some media are winning while others are seeing declines.

TWITCH-logo

+124.5%

AUDIBLE-logo

+119.2%

SPOTIFY-logo

- 38.0%

Market Research for the 21st Century

 

ABOUT HELIXA 

We leverage responsible AI and machine learning to deliver audience insights with more depth and detail than you would ever get from a single source platform - all in minutes.

Our mission is to help our clients and partners connect in a more meaningful way with the audiences that matter most to them.

If you’re ready to spend less time searching and more time thinking, let's talk.

Methodology