The COVID-19 pandemic has brought our whole world into our homes and onto our screens.
Many aspects of daily life were uploaded to the cloud to minimize contact, and nascent digital industries in healthcare and home fitness arrived quickly in the mainstream.
We used Helixa's AI-powered technology to analyze observed online social behavior and better understand how screens somehow managed to capture even more of our time than they already did.
Stay tuned as our new series continues to explore the new normal through the lens of our data, both in the U.S. and abroad. You can also check out our analysis of changing news engagement here.
Video chat saw big gains, as people replace in-person interaction.
The home fitness brands that combine physical equipment with digital, interactive elements are seeing a big lift in this time frame.
Some media are winning while others are seeing declines.
We leverage responsible AI and machine learning to deliver audience insights with more depth and detail than you would ever get from a single source platform - all in minutes.
Our mission is to help our clients and partners connect in a more meaningful way with the audiences that matter most to them.
If you’re ready to spend less time searching and more time thinking, let's talk.