The COVID-19 pandemic has managed to somehow push us even further into the digital world.
Many aspects of daily life were uploaded to the cloud to minimize contact, and nascent digital industries in healthcare and home fitness arrived quickly in the mainstream.
We used Helixa's AI-powered technology to analyze observed online behavior here and abroad, to better understand this trend. See how screens captured more of our time during quarantine.
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We compared the 12 weeks before and after March 11th, 2020 to see how American social engagement reflected an unprecedented global crisis.
+340%
+209%
+437%
Video chat saw big gains, as people replace in-person interaction.
But not all dating apps are seeing the benefits at the 12-week mark.
These services are seeing strong gains at the 12-week mark, suggesting the potential for longer-term engagement.
Amwell+633%
Doctor on Demand
BetterHelp+173%
Talkspace
+25%
Peloton seeing strong 12-week engagement numbers could speak to the strength of physical equipment paired with digital experiences.
+122.0
%+24.0
%Some media are winning while others are seeing declines.
+65%
+38%
- 11%
ABOUT HELIXA
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Our mission is to help our clients and partners connect in a more meaningful way with the audiences that matter most to them.
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P: 212-547-9897
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