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Digital Adoption, Before & After COVID-19

 

The COVID-19 pandemic has managed to somehow push us even further into the digital world.

Many aspects of daily life were uploaded to the cloud to minimize contact, and nascent digital industries in healthcare and home fitness arrived quickly in the mainstream.

We used Helixa's AI-powered technology to analyze observed online behavior here and abroad, to better understand this trend. See how screens captured more of our time during quarantine.

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zoom-12 weeks-2

Yes, people are working digitally.


We compared the 12 weeks before and after March 11th, 2020 to see how American social engagement reflected an unprecedented global crisis.

skype-logo

SKYPE FOR BUSINESS

+340%

slack-logo

SLACK

+209%

GoTo-logo

GOTO SUITE

+437%

...and socializing digitally as well

Video chat saw big gains, as people replace in-person interaction.

  • 1,920%+


    HOUSEPARTY*HOUSEPARTY

    *compared to all of 2019
  • 400%+


    SKYPESKYPE


And of course, people are looking for connection wherever they can...


But not all dating apps are seeing the benefits at the 12-week mark.

BUMBLE-logo

BUMBLE

+300%
(4 weeks into pandemic)

-50%
(12 weeks into pandemic)
TINDER-logo

TINDER

+30%
(4 weeks into pandemic)

-8%
(12 weeks into pandemic)
HINGE-logo

HINGE

+174%
(4 weeks into pandemic)

+70%
(12 weeks into pandemic)
OKCUPID-logo

OKCupid

-82%
(4 weeks into pandemic)

-90%
(12 weeks into pandemic)

This digital surge also carries over to healthcare providers.


These services are seeing strong gains at the 12-week mark, suggesting the potential for longer-term engagement.

OVERALL HEALTHCARE

Amwellamwell-logo+633%

 

Doctor on Demand
DR-on-Call-logo
+183%

MENTAL HEALTHCARE

BetterHelpbetter-help-logo+173%

 

Talkspacetalkspace-logo+68% 

MEDITATION

Headspaceheadspace-logo+237%
 
Calmcalm-logo

+25%

View all servies..

Digital experiences are a winning addition to home fitness.


Peloton seeing strong 12-week engagement numbers could speak to the strength of physical equipment paired with digital experiences.

source: peloton

amwell-logo

+477%
(4 weeks into pandemic)

+147%
(12 weeks into pandemic)
source: mirror

amwell-logo

+59%
(4 weeks into pandemic)

+0%
(12 weeks into pandemic)

But, it's not all work and no play...


People are more engaged than ever with streaming video in the U.S.

  • +122.0

    %

    APPLE TVAPPLE TV
  • +50.0%

    NETFLIXNETFLIX
  • -3.0%

    DISNEY+DISNEY+
  • +24.0

    %

    PRIME VIDEOPRIME VIDEO
  • +12.0%

    HULUHULU

And it's not just
streaming video

Some media are winning while others are seeing declines.

TWITCH-logo

+65%

AUDIBLE-logo

+38%

SPOTIFY-logo

- 11%

Market Research for the 21st Century

 

ABOUT HELIXA 

We leverage responsible AI and machine learning to deliver audience insights with more depth and detail than you would ever get from a single source platform - all in minutes.

Our mission is to help our clients and partners connect in a more meaningful way with the audiences that matter most to them.

If you’re ready to spend less time searching and more time thinking, let's talk.

Methodology