<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2948650108544261&amp;ev=PageView&amp;noscript=1">

Online News Engagement, Before & After COVID-19

 

The news stories of the past few weeks feel impossibly urgent. 

As journalists broadcast from their living rooms to ours, they also manage the flow of information from the frontlines and keep the nation in the know. 

We used Helixa's AI-powered technology to analyze observed online social behavior and shed some light on how the conversation continues beyond the broadcast.

Stay tuned as our new series continues to explore the new normal through the lens of our data, both in the U.S. and abroad.

People are seeking expertise directly from the source.

We compared the four weeks before and after March 11th, 2020 to see how American social engagement with the news reflected an unprecedented global crisis.

For starters, engagement with these major health organizations has skyrocketed.

 

  • 176.5%+

    INTERNATIONAL
    WHO
  • 400.0%+

    NATIONAL
    Department of Health
  • 1,100.0%+

    REGIONAL
    NYC Health + Hospitals
Artboard 14

Newspapers are also seeing a significant upward trend.

National newspapers are up:

the-new-york-times-logo-900x330-1-1+36.5%

usa-today-logo-1+32.1%

wall-street-journal-logo-inline-561x146px+25.8%

Regional newspapers even more so:

houston-chronicle-vector-logo-1+100.0%

boston-globe-logo-1-1+48.8%

chicago-tribune-logo+41.2%

Digital news is seeing mixed results:

buzzcode-logo-1+87.0%

HuffPost+15.8%

1280px-Vox_logo-1+0.0%

View all servies..

The "Big 3" News Stations

Age groups engage at different rates following COVID-19 

News vs.
Politics

News outlets are seeing more engagement, while political reporting is trending up at a slower pace.

cnn-logo

+29.9%

cnn_politics_header

- 19.4%

nprlogo

+35.7%

npr-politics

+18.5%

That trend flips when we look at the news personalities.

Pundits are seeing increased engagement at a rate more than double that of news personalities.

10.0% increase in engagement after March 11, 2020

NEWS PERSONALITIES

21.2% increase in engagement after March 11, 2020

POLITICAL HOSTS + PUNDITS

But sometimes, we just need a lighter take.

Comedic news programming is thriving, we're seeing the engagement more than doubling post COVID-19.

Artboard 16_1

LAST WEEK TONIGHT WITH JOHN OLIVER

+161.1%

Asset 14

FULL FRONTAL WITH SAMANTHA BEE

+450.0%

Asset 13

THE DAILY SHOW WITH TREVOR NOAH

+123.0%

Market Research for the 21st Century

 

ABOUT HELIXA 

We leverage responsible AI and machine learning to deliver audience insights with more depth and detail than you would ever get from a single source platform - all in minutes.

Our mission is to help our clients and partners connect in a more meaningful way with the audiences that matter most to them.

If you’re ready to spend less time searching and more time thinking, let's talk.

Methodology