The news stories of the past few weeks feel impossibly urgent.
As journalists broadcast from their living rooms to ours, they also manage the flow of information from the frontlines and keep the nation in the know.
We used Helixa's AI-powered technology to analyze observed online behavior here and abroad, to better understand this trend. See how the conversation continued beyond the broadcast.
We compared the 12 weeks before and after March 11th, 2020 to see how American social engagement with the news reflected an unprecedented global crisis.
For starters, engagement with these major health organizations has skyrocketed.
While news outlets are seeing more engagement, political reporting is not seeing the same gains
Pundits are seeing increased engagement at a rate more than double that of news personalities.
We looked at the respective national audience for each broadcaster.
In the first 12 weeks of COVID-19, CBS News has seen the largest jump.
We leverage responsible AI and machine learning to deliver audience insights with more depth and detail than you would ever get from a single source platform - all in minutes.
Our mission is to help our clients and partners connect in a more meaningful way with the audiences that matter most to them.
If you’re ready to spend less time searching and more time thinking, let's talk.