The news stories of the past few weeks feel impossibly urgent.
As journalists broadcast from their living rooms to ours, they also manage the flow of information from the frontlines and keep the nation in the know.
We used Helixa's AI-powered technology to analyze observed online social behavior and shed some light on how the conversation continues beyond the broadcast.
Stay tuned as our new series continues to explore the new normal through the lens of our data, both in the U.S. and abroad.
We compared the four weeks before and after March 11th, 2020 to see how American social engagement with the news reflected an unprecedented global crisis.
For starters, engagement with these major health organizations has skyrocketed.
News outlets are seeing more engagement, while political reporting is trending up at a slower pace.
Pundits are seeing increased engagement at a rate more than double that of news personalities.
We leverage responsible AI and machine learning to deliver audience insights with more depth and detail than you would ever get from a single source platform - all in minutes.
Our mission is to help our clients and partners connect in a more meaningful way with the audiences that matter most to them.
If you’re ready to spend less time searching and more time thinking, let's talk.