Helixa is a forward-thinking audience insights platform that uses ethical AI and machine learning technology to connect data sources in one easy to use tool.
The results are incredibly detailed personas of the consumers who matter to your business.
We find the insights we get from Helixa so valuable, we use it on every single project.
Helixa helps me develop meaningful insights for even the most niche brands in my portfolio. Game-changing insights aren’t just for the big brands of the world anymore.
Helixa helps us validate our research and hunches. We use it from creative strategy to events and everything in between.
The scope of Helixa’s consumer insight data far exceeds what’s available in other tools we’ve used.
The Richards Group
Helixa not only allows us to navigate the established syndicated surveys with ease, but their twitter panel gives us highly actionable, granular criteria to build targets, audiences and segmentations. It’s not just that consumers that frequent a particular QSR establishment are music fans. It's not just that they like metal. It’s not just that they like Metallica. It’s that they love Mastodon. That nuance is what tells us this group has depth and is worth exploration.
The demand for new and niche content is insane and only growing. Our partnership with Helixa has proven to be a game-changer when it comes to identifying opportunities fast, so much so that we use the platform in real-time when pitching clients, moving RFP conversations along faster.
It would take multiple tools to replace the deeper insights I can uncover with Helixa. I can even layer in offline behavior through our Simmons partnership — all without leaving the platform.