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It would take multiple tools to replace the deeper insights I can uncover with Helixa. I can even layer in offline behavior through our Simmons partnership — all without leaving the platform.
Helixa helps us discover unexpected audience insights that inform unique media plans and shape tailored strategies for our clients. Their easy-to-use interface allows us to quickly surface insights and cross-checks our clients' audiences.
Working with Helixa helps us produce some of the most strategic work we've done to date, and it is a testament to its ease-of-use that sometimes I find myself enjoying the time I spend in their platform.
Helixa not only allows us to navigate the established syndicated surveys with ease, but their panel gives us highly actionable, granular criteria to build targets, audiences and segmentations.
The demand for new and niche content is insane and only growing. Our partnership with Helixa has proven to be a game-changer when it comes to identifying opportunities fast.
We find the insights we get from Helixa so valuable, we use it on every single project.