We’re all tired of hearing that old adage... but when only 35 percent of marketers conduct annual audience research, according to CoSchedule — maybe it still bears repeating.
Your audience is made up of complex people who bring a diversity of lived experiences to the table. While it’s not possible to serve every customer a personalized message, audience segmentation offers an effective compromise.
Segmentation is key to our audience intelligence offering at Helixa, but we had trouble finding online resources that explained the topic holistically.
To fix that, we created this comprehensive guide, which covers everything you need to plan and execute an audience segmentation strategy.