Are You Thinking What We’re Thinking?

Sundays are Getting a Facelift as NFL Sunday Ticket Moves to Streaming Partner YouTube TV.

Has Soccer (Football?) Finally Taken Flight in the United States? 

Great Britain Males Aged 18-49 Prefer LIV Golf Over Both the PGA & DP World Tours.

When it comes to Father’s Day, Agencies and Brands have historically leaned on male stereotypes to reach key segments; home-improvement, business attire, and electronics. While this approach has proven lucrative in the past it has the potential to alienate and miss lucrative segments of a new generation of Fathers. In order for brands to capture the hearts and dollars of today’s Dads, they must use Helixa to uncover uncover new, non-traditional, segments that sit outside the stereotypes to realize growth opportunities.

The Last of Us season finale is this Sunday, and Helixa has been providing fresh insights on the fans of the TV series the last few weeks! Helixa’s audience intelligence platform is fast and can quickly provide actionable insights. In just 15 minutes, we discovered the following insights.