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Are You Thinking What We’re Thinking?

Perspectives, COVID-19 / by Eamon Monaghan on July 22, 2020

Does a Return to Sports Signal the Return to Normal?

“Society and all those who live in it were cast into a perpetual winter…”

 

There is an ancient proverb that suggests that, “no matter how long the winter, spring is sure to follow.” As a guy who grew up on the Maine coast, winter is a subject which I have intimately studied.

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Perspectives, COVID-19 / by Skye Davidson on July 8, 2020

Changing Behaviours in a Post-Lockdown World

As the world progresses through stages of the COVID-19 global health crisis, businesses everywhere are asking the critical question: what next? 

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Insight Frameworks / by Ryan Baum on June 29, 2020

Understand Your Audience’s Values to Effectively React to Social Issues

Consumers are making sure that companies can no longer choose silence on issues of injustice.

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Insight Frameworks / by Ryan Baum on June 9, 2020

Get Smart on Unfamiliar Industries With Interest-Based Audiences

I don’t know makeup. 

 

So when I was tasked with building a framework for outlining unfamiliar industries, I figured that would be a stellar test. 

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Perspectives, COVID-19 / by Tom Murray on May 13, 2020

Live Events Aren’t Dead, They’re Just Not Kicking Yet

Andy Warhol once said, ‘ They always say time changes things, but you actually have to change them yourself’ and ain’t that the truth!

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