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Are You Thinking What We’re Thinking?

Insight Frameworks / by Bridget Wagar on November 28, 2022

Leading with Authenticity: Influencers Drive Engagement with Content that Resonates

Authenticity is everything. Influencer marketing has matured into a core marketing discipline, and finding influencers that naturally resonate with your customers is key.

 

Influencers bring with them a distinct advantage – the trust and credibility they have developed and nurtured with their followers. Their ability to create one-to-one relationships with audiences can be a great asset to your business, helping you to connect with consumers more authentically and on a more personal level. And most importantly, businesses can achieve a return of $5.78 for every dollar spent on influencers.

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Insight Frameworks / by Alex Lawson on November 18, 2022

Amazon Deep Dive: How Interests Can Influence Shopping Carts with Rings of Power

Key Takeaways:

  • Amazon Prime Video’s biggest advantage over movie theaters is that it can advertise directly to the same audience on its shopping portal. So who are the Rings of Power fans, and what products will they be adding to their Amazon shopping cart?
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Audience Analysis / by Bridget Wagar on October 7, 2022

Baby Boomers' Online Shopping Habits: Demographic Insights to Inform Your Marketing

Many of the nearly 70 million baby boomers – or just “boomers” – in the United States have transitioned to online shopping, a change triggered by the COVID-19 pandemic. The average consumer aged 65 or older spent a total of $1,615 online from January through October 2020, a 49% increase from 2019.

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Audience Analysis / by Alex Lawson on September 21, 2022

Professional Football Team Audience Analysis: The Buffalo Bills

For 17 years, fans of the Buffalo Bills had to wait for the team to make their return to the playoffs. Before that drought, those same fans had to watch the team lose four Super Bowls in a row in the early 90s. Luckily, a whole lot has changed in the last 30 years. With Josh Allen now leading a high-powered offense, the Bills are one of the Super Bowl favorites for the 22-23 season.

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Audience Analysis / by Bridget Wagar on September 6, 2022

Skin Care: Consumer Insights and Trends for Authentic Marketing

Skin care is everywhere now; the hashtag #SkincareRoutine has over 23 billion views on TikTok. The skincare industry is just getting larger and larger with more companies marketing skincare to younger generations. The global skincare market was worth $133.90 billion in 2018 and is projected to grow to $200.25 billion by 2026.

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