Are You Thinking What We’re Thinking?

Media Insights / by Tom Murray on May 13, 2020

Live Events Aren’t Dead, They’re Just Not Kicking Yet

Andy Warhol once said, ‘ They always say time changes things, but you actually have to change them yourself’ and ain’t that the truth!

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Psychographics / by Ryan Baum on April 29, 2020

The Key to Holding Gen Z’s Attention

Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.

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Media Insights / by Christine Burke on April 21, 2020

With Live Sports on Hold, Where Will Fans Turn?

Live sports may pit fanbases against one another, but they also unite us all through the universal, deeply human stories that are told on both sides of the ball.

 

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Audience Analysis / by Ryan Baum on March 30, 2020

Better Prospecting Through Psychographic Behaviors & Statements

To beat established brands with longer legacies and deeper pockets, challenger brands have to work harder and smarter.

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Audience Analysis / by Ryan Baum on March 5, 2020

Audience Development: Attracting New Fans Through Strategic Talent Choices

A steady, dedicated viewership can sustain a TV series, but an audience with upward momentum can bring bigger advertisers, bigger budgets, and bigger possibilities.

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