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Are You Thinking What We’re Thinking?

Helixa in the News / by Helixa Marketing on June 16, 2022

Helixa in the News: Q2 Roundup

See our insights in action! This quarter we have been speaking with the trades and our partners about various topics: consumer behavior, non-alcoholic spirits, and our brand new Media Report! Here is some of the top coverage from these past couple of months.

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Audience Analysis / by Bridget Wagar on June 8, 2022

Bloomingdale's Customer Profile: A Case Study in Audience Insights

Bloomingdale’s is a luxury department store staple in the US, and their iconic brown shopping bags can be spotted all over the country. The store’s ethos “is to create a shopping experience that customers will not find elsewhere.” Like most department stores, they sell a large assortment of clothing, jewelry, furniture, housewares, and more, but they are focused on staying innovative in the ever-changing retail landscape.

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Perspectives, Platform Stories / by Alex Lawson on June 2, 2022

When It Comes to Fans of F1, Luxury Never Goes Out of Style

Netflix's Formula 1: Drive to Survive has helped propel Formula 1 back into the US sports consciousness. The push to make F1 more mainstream in the US is not a subtle one; in 2017, US media company Liberty Media purchased the championship and added two glamorous Grand Prixes to the race calendar in Miami and Las Vegas.

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Perspectives, Platform Stories / by John Lopez on May 11, 2022

Kicking and Streaming

The cord-cutting movement is no longer just a fad, it’s a verifiable trend. A trend that will see streaming services overtake traditional services in the next four years. Leagues and teams want their content in front of growing, not shrinking audiences. And streamers need more unique and diverse content offerings to earn subscribers in an increasingly saturated space.

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Platform Stories / by Alex Lawson on April 29, 2022

Watching Them Work: How the WNBA and Advertisers Can Grow Together

March Madness and Capital One ads are like peanut butter and jelly; every commercial break we see one that involves Charles Barkley, Samuel L. Jackson, and Spike Lee partaking in shenanigans. This year, basketball legend Sue Bird joined them in the fresh crop of commercials. A move that indicates that not only is the WNBA audience growing exponentially, but the league’s stars are also starting to get well-deserved partnership deals.

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