Are You Thinking What We’re Thinking?

Audience Analysis / by Ryan Baum on March 30, 2020

Better Prospecting Through Psychographic Behaviors & Statements

To beat established brands with longer legacies and deeper pockets, challenger brands have to work harder and smarter.

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Audience Analysis / by Ryan Baum on March 5, 2020

Audience Development: Attracting New Fans Through Strategic Talent Choices

A steady, dedicated viewership can sustain a TV series, but an audience with upward momentum can bring bigger advertisers, bigger budgets, and bigger possibilities.

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Artificial Intelligence / by Gianmario Spacagna on February 20, 2020

5 Steps to Understand and Implement Machine Learning

As the possibilities of machine learning expand each year and continue to make headlines, more and more managers aspire to implement the technology in their own organizations.

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Influencers / by Ryan Baum on February 13, 2020

Meaningful Influencer Metrics Defy Industry’s Attention Obsession

Likes, clicks, followers — the influencer marketing industry is obsessed with attention. But attention is only half of the equation.

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Lifestyle & Personality, Market Research / by Ryan Baum on January 31, 2020

3 Essential Ways to Earn Brand Love

The internet offers up endless opportunities to build community around the people and things that we love, concentrating that passion until it burns white-hot.

 

Brands understandably want a piece of the action. After all, what marketing team doesn’t want to cultivate fans who line up for product releases, pass glowing recommendations onto their friends, gush online about their favorite purchases, and then fill up their carts again?

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