Are You Thinking What We’re Thinking?

Audience Analysis / by Ryan Baum on November 15, 2019

Translate Hype into Audience Insights

How can Apple bring Gen X into the conversation during product launches

 

Looking at social listening data in a vacuum is like walking in during the third act of a movie and trying to understand what’s going on. You can hear everything they say, but you don’t know who these people are, what brought them to this point, or what it all means.

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Audience Analysis / by Ryan Baum on October 31, 2019

Audience Comparison: Social Media vs Linear TV for Integrated Advertising

Having additional platforms at your disposal is valuable when offering your audience up to advertisers, but it can be tough to plan integrated advertising campaigns when you aren’t sure how your audience differs between channels.

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Market Research / by Ryan Baum on October 8, 2019

Syndicated Research vs. Custom Research: Balancing ROI and Cost

Market research isn’t just the core of your company’s marketing strategy. It’s a foundation for your business to stand on. 

 

A more holistic understanding of the ways your customers think, feel, and act is critical for keeping them happy and bringing new ones into the fold. Pair that with an understanding of where you fit into the market, and you’ll be in a much better position to dazzle your audience.

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Data privacy / by Ryan Baum on October 1, 2019

Advertising Week NYC 2019 – Privacy and Identity in a Cookie-less World

When Advertising Week NYC 2017 took place, I had just started my first job out of college at a boutique PR agency in the city. Because my clients were mostly in the market research and adtech spaces, I was reading anything I could get my hands on to better understand the GDPR legislation.

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Products / by Ryan Baum on September 13, 2019

Audience Analytics Tools Are Better Together

What gets your audience out of bed in the morning?

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