<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2948650108544261&amp;ev=PageView&amp;noscript=1">

Are You Thinking What We’re Thinking?

Perspectives, Platform Stories / by Alex Lawson on September 8, 2023

Will YouTube TV Crack the Live Sports Enigma as the New Home of NFL Sunday Ticket? Helixa Explores...

Sundays are Getting a Facelift as NFL Sunday Ticket Moves to Streaming Partner YouTube TV.

Read More

Perspectives, Platform Stories / by Alex Lawson on August 12, 2023

English Premier League Kick-Off: New Sponsorship Opportunities in the Emerging US Market

Has Soccer (Football?) Finally Taken Flight in the United States? 

Read More

Perspectives, AI & Machine Learning / by Alex Lawson on July 21, 2023

Sponsorship Opportunities: LIV Golf vs. PGA Tour

Great Britain Males Aged 18-49 Prefer LIV Golf Over Both the PGA & DP World Tours.


Read More

Platform Stories / by Alex Lawson on June 19, 2023

What Does Dad Really Want: Connecting Brands with Consumers on Father’s Day

When it comes to Father’s Day, Agencies and Brands have historically leaned on male stereotypes to reach key segments; home-improvement, business attire, and electronics. While this approach has proven lucrative in the past it has the potential to alienate and miss lucrative segments of a new generation of Fathers. In order for brands to capture the hearts and dollars of today’s Dads, they must use Helixa to uncover uncover new, non-traditional, segments that sit outside the stereotypes to realize growth opportunities.


Read More

Platform Stories / by Bridget Wagar on May 16, 2023

Helixa Gets It: The Last of Us

The Last of Us season finale is this Sunday, and Helixa has been providing fresh insights on the fans of the TV series the last few weeks! Helixa’s audience intelligence platform is fast and can quickly provide actionable insights. In just 15 minutes, we discovered the following insights.

Read More