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Are You Thinking What We’re Thinking?

Perspectives, Platform Stories / by Alex Lawson on February 10, 2024

Viva Las Vegas!: The NFL's Biggest Game & The Role of Sports Betting for Viewers

 

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Gen Z, Perspectives, Platform Stories / by Alex Lawson on December 22, 2023

Swifties Takeover: Helixa's 2023 Influencer Year in Review

 

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Audience Analysis, Perspectives, Insight Frameworks / by Alex Lawson on November 27, 2023

It’s the Most Wonderful Time of the Year: Helixa Analyzes the Black Friday & Cyber Monday Consumer

According to Bloomberg, consumers plan to spend an average of $567 during the Black Friday and Cyber Monday shopping events. This figure reflects a 13% increase year-over-year, as Americans seek out the best deals to offset economic pressures such as inflation and soaring interest rates. 

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Perspectives, Platform Stories / by Alex Lawson on October 12, 2023

The Writer's Strike Effect: How Helixa helps advertisers take advantage

 

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Perspectives, Platform Stories / by Alex Lawson on September 8, 2023

Will YouTube TV Crack the Live Sports Enigma as the New Home of NFL Sunday Ticket? Helixa Explores...

Sundays are Getting a Facelift as NFL Sunday Ticket Moves to Streaming Partner YouTube TV.

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