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Are You Thinking What We’re Thinking?

Perspectives, COVID-19 / by Ryan Baum on January 5, 2021

A CEO, Head of Marketing, and Data Scientist Walk Into 2021… But It’s No Joke

When we look back at the period following quarantine, the changes that took hold permanently will probably make a lot more sense. Hindsight is 2020, after all. (Sorry.)

 

But as we close out a year we’d all like to forget, many aspects of 2021 are still up in the air. To figure out which changes will stick around, we organized a roundtable with our CEO, Head of Marketing, and a leading data scientist. 

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Perspectives, AI & Machine Learning / by Gianmario Spacagna on November 12, 2020

Building a Balanced Machine Learning Team

The best machine learning ideas, strategies, and plans will not succeed until you have the right team in place.

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Insight Frameworks / by Alex Lawson on October 29, 2020

No Fan Left Behind: Reaching Fragmented Fandoms

When it comes to hockey players, we can make a few assumptions: a few missing teeth, envy-inspiring hair, and the ability to talk exclusively in cliches. Trust me, I’m Canadian.

 

Hockey fans share a lot in common, on the surface. Within that audience, though, they diverge in subtle but important ways. If you segment them based on their team, region, or even other interests, the differences start to emerge.

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Perspectives, AI & Machine Learning / by Gianmario Spacagna on October 22, 2020

Planning Under Uncertainty: Agility in Machine Learning

“Even a poor plan is better than no plan at all.”

 

In business — especially in startups — we tend to want to be the first to move. But the above quote, from Russian chess player Mikhail Chigorin, is an important lesson that we should all keep in mind if we want to be around to finish the game.

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Perspectives, COVID-19 / by Ryan Baum on October 15, 2020

Elevate Experiences to Win in Pandemic Retail (And Afterward)

In-store browsing is on pause in much of the country.

 

Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online regardless of whether or not they completed the purchase in-store.

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