Are You Thinking What We’re Thinking?

Audience Analysis, CPG, Toys / by Roman Golubov on September 1, 2018

Mattel: U.S. Audience Analysis

When it comes to brands known for evoking nostalgia that have also managed to transform over time to adapt to cultural and social changes, Mattel and its flagship Barbie are among the best recognized.

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Audience Analysis, Clothing / by Helixa Marketing on August 15, 2018

Patagonia: U.S. Audience Analysis

Surfing, mountain climbing, skiing, kayaking in the wilderness - the Patagonia brand lives and breaths passion for the outdoors. Not surprisingly, so do its customers. Patagonia isn't one of those brands that pays lip-service to the outdoors while actually selling to plaid-clad hipsters. Their customers really are the people who are scaling scaling mountain sides or tearing down slopes at 100 miles per hour.

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Audience Analysis, Retail / by Roman Golubov on August 1, 2018

Old Navy: U.S. Audience Analysis


The old faces of Old Navy's advertising - comedic powerhouse spokeswomen Julia Louis Dreyfus, Amy Poehler and Amy Schumer - were influential figures who fit the brand's audience. However, as one of the most classic and recognizable brands in apparel retail, there is constant pressure to refresh advertising strategy. This is why Old Navy shifted strategies in 2017 and 2018 to a less celebrity focused approach.

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