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Are You Thinking What We’re Thinking?

Perspectives, Platform Stories / by Bridget Wagar on November 17, 2021

Fortnite x Balenciaga: High Fashion on the Digital Runway

In September this year, Balenciaga partnered with Fortnite to create digital and physical streetwear, both in the game and in Balenciaga retail spaces. At first glance, this partnership seems unexpected but many high-end fashion retailers are now getting into gaming.

 

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Gen Z, Perspectives / by Bridget Wagar on November 11, 2021

Nostalgia Marketing: Using Your Legacy to Reinvent Your Brand

Hey, it’s me again: Helixa’s resident Zillennial

 

Last time, we discussed Abercrombie & Fitch and Hollister’s comeback strategy with Gen Z and former Millennial customers using Nostalgia Marketing.

 

Truth be told, they’re not the only early 2000s brand using this comforting marketing strategy to make strides with Gen Z.

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Audience Analysis / by Bridget Wagar on October 27, 2021

Trick or Treat: Halloween Candy Favorites by State

After a slightly heated debate over our team’s favorite Halloween candy, we got curious about favorite Halloween candy across the US. So, we looked at each state in our platform and discovered their favorite candies, here’s what we found...

 

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Gen Z, Perspectives / by Bridget Wagar on October 15, 2021

Nostalgia Marketing: How Brands Can Make A Comeback with Gen Z

I was born in 1996, right on the cusp between Millennial and Gen Z. For most of my life, I’ve identified as a Millennial '90s kid because I remember watching VHS tapes and eating French Toast Crunch cereal on Saturday mornings. 

 

But I’ve come to realize that I don’t remember a time without the internet and I got my first cell phone at eleven years old. So what generation do I fit into?

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Helixa in the News / by Helixa Marketing on October 14, 2021

Helixa in the News: An NFL Roundup

We have been hitting the pavement and speaking with the trades about the new NFL season in a way that only Helixa can. Here is some of the top coverage from this month.

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