One of the most interesting things I've noticed being a foreigner and a sports fan in the United States is that almost everyone that attended university really loves their Alma Mater and, therefore, really loves college sports.
Given the passionate fanbase, it always felt weird to me that student-athletes couldn’t profit from their Name, Image, or Likeness (NIL), after all, they are the reason the games are so exciting. It’s something that has been hotly debated and challenged over the years, and now new rules have been put in place that means those student-athletes finally can.