Are You Thinking What We’re Thinking?

Total Social View, a new product from Helixa, provides detailed personas for your social audience. 

Surfing, mountain climbing, skiing, kayaking in the wilderness - the Patagonia brand lives and breaths passion for the outdoors. Not surprisingly, so do its customers. Patagonia isn't one of those brands that pays lip-service to the outdoors while actually selling to plaid-clad hipsters. Their customers really are the people who are scaling scaling mountain sides or tearing down slopes at 100 miles per hour.