Are You Thinking What We’re Thinking?

Enhanced “Discovery” platform enables users to quickly measure changes in audiences over time, optimize segmentation and index against different audience bases.

The acquisition gives the global media planning leader expanded digital and audience analysis capabilities while Helixa, a social data audience intelligence platform gains access to resources for international growth and product development.

We have been hitting the pavement and speaking with the trades about the new NFL season in a way that only Helixa can. Here is some of the top coverage from this month.

Global Audience View addresses blind spots in understanding digital-first audiences to enable more effective audience segmentation, media planning, and buying.

Quirk’s plays a key role in helping set the agenda and drive the discussion within the research industry.