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Are You Thinking What We’re Thinking?

Perspectives, COVID-19 / by Eamon Monaghan on July 22, 2020

Does a Return to Sports Signal the Return to Normal?

“Society and all those who live in it were cast into a perpetual winter…”

 

There is an ancient proverb that suggests that, “no matter how long the winter, spring is sure to follow.” As a guy who grew up on the Maine coast, winter is a subject which I have intimately studied.

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Perspectives, COVID-19 / by Skye Davidson on July 8, 2020

Changing Behaviours in a Post-Lockdown World

As the world progresses through stages of the COVID-19 global health crisis, businesses everywhere are asking the critical question: what next? 

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Perspectives, COVID-19 / by Tom Murray on May 13, 2020

Live Events Aren’t Dead, They’re Just Not Kicking Yet

Andy Warhol once said, ‘ They always say time changes things, but you actually have to change them yourself’ and ain’t that the truth!

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Perspectives / by Christine Burke on January 15, 2020

Content Is King, but the King Has Become More Demanding

“It’s not hours a week, and it’s not hours a month. We need hours a day.”

 

Those words, from Warner Media’s chief executive to HBO’s team shortly after the network’s acquisition by AT&T, demonstrate what we already know to be true. On top of getting the attention of viewers at home, you need to prove that you can hold onto it.

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Perspectives / by Ryan Baum on October 8, 2019

Syndicated Research vs. Custom Research: Balancing ROI and Cost

Market research isn’t just the core of your company’s marketing strategy. It’s a foundation for your business to stand on. 

 

A more holistic understanding of the ways your customers think, feel, and act is critical for keeping them happy and bringing new ones into the fold. Pair that with an understanding of where you fit into the market, and you’ll be in a much better position to dazzle your audience.

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