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Are You Thinking What We’re Thinking?

Perspectives, Platform Stories / by John Lopez on May 11, 2022

Kicking and Streaming

The cord-cutting movement is no longer just a fad, it’s a verifiable trend. A trend that will see streaming services overtake traditional services in the next four years. Leagues and teams want their content in front of growing, not shrinking audiences. And streamers need more unique and diverse content offerings to earn subscribers in an increasingly saturated space.

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Perspectives, Platform Stories / by Alex Lawson on April 6, 2022

Who Will Be the Next 007?

Daniel Craig’s long run as James Bond came to an end at the end of last year firing up the debates over who should play Bond next. The $7 billion franchise spanning 60 years has a passionate fanbase that is undoubtedly setting its sights on some big names to be the next Bond. In our last blog, we talked about how star-studded blockbuster franchises are currently dominating the screens, making it that much more important to find the best leading man to take the helm.

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Perspectives, Platform Stories / by Alex Lawson on March 14, 2022

Next Player Up: How Can NIL Change College Sports Marketing

One of the most interesting things I've noticed being a foreigner and a sports fan in the United States is that almost everyone that attended university really loves their Alma Mater and, therefore, really loves college sports.

 

Given the passionate fanbase, it always felt weird to me that student-athletes couldn’t profit from their Name, Image, or Likeness (NIL), after all, they are the reason the games are so exciting. It’s something that has been hotly debated and challenged over the years, and now new rules have been put in place that means those student-athletes finally can.

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Gen Z, Perspectives / by Bridget Wagar on January 18, 2022

Sports Influencers: Mental Health Comes First

Being a professional athlete is incredibly taxing both physically and mentally; for many years, the press just focused on the physical demands. But now, famous athletes like Simone Biles and Naomi Osaka are using their platforms to raise awareness about mental health by sharing their own stories.

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Perspectives, Platform Stories / by Bridget Wagar on December 16, 2021

Colonel Sanders, Beauty Icon?

KFC recently announced that it was putting its advertising account up for review, and the debate is on whether or not brand icon Colonel Sanders will survive when a new agency takes the creative helm.

 

But based upon our analysis, the brand may want to consider a new role for the Colonel – as a beauty icon.

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