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Are You Thinking What We’re Thinking?

Gen Z, Perspectives / by Ryan Baum on July 29, 2021

Gaming Reaches Gen Z. Here’s How You Can Too.

The stereotype of gamers as basement-dwelling loners couldn’t be further from the truth in 2021 — and Gen Z is reshaping the world of gaming more and more everyday. 

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Perspectives / by Ryan Baum on June 9, 2021

Where First-Party Data Ends: Uncovering Opportunities Beyond the Audience You Know

The eventual death of the third-party cookie is shifting power toward the companies that own their data.

 

Media companies, especially, stand to benefit from the first-party data they’ve collected over the years, but it’s still not enough in this hyper-competitive, constantly shifting landscape.

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Perspectives, AI & Machine Learning / by Ryan Baum on May 5, 2021

The Quickest Way to Segment Your Audience is Also the Most Powerful

Your audience is constantly growing and changing — as is the world it inhabits. 

 

But when you take a traditional approach to audience segmentation, each study represents a relatively narrow view at a specific moment in time. 

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Perspectives, Guides / by Ryan Baum on April 20, 2021

Demographics Provide the Outline, but Psychographics Paint in Full Color

If someone asked you to talk about your ideal customers, would you be limited to their basic attributes — or could you tell their stories?

 

In the current landscape of rapid change and cutthroat competition, the first option is no longer acceptable.

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Perspectives, COVID-19 / by Ryan Baum on January 5, 2021

A CEO, Head of Marketing, and Data Scientist Walk Into 2021… But It’s No Joke

When we look back at the period following quarantine, the changes that took hold permanently will probably make a lot more sense. Hindsight is 2020, after all. (Sorry.)

 

But as we close out a year we’d all like to forget, many aspects of 2021 are still up in the air. To figure out which changes will stick around, we organized a roundtable with our CEO, Head of Marketing, and a leading data scientist. 

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