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Are You Thinking What We’re Thinking?

Bridget Wagar

Recent Posts

Platform Stories / by Bridget Wagar on May 16, 2023

Helixa Gets It: The Last of Us

The Last of Us season finale is this Sunday, and Helixa has been providing fresh insights on the fans of the TV series the last few weeks! Helixa’s audience intelligence platform is fast and can quickly provide actionable insights. In just 15 minutes, we discovered the following insights.

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Audience Analysis, Announcements / by Bridget Wagar on April 7, 2023

Discover Great Britain with Helixa Discovery: Understand Audiences In All Of Their Human Dimensions

Looking for an audience intelligence and insights platform to discover whitespace opportunities and help grow your business? Look no further than Helixa Discovery! Our platform is trusted by some of the world's leading media companies, brands, and agencies to surface fast, fresh, and highly relevant insights that quickly identify opportunities for growth. And now, we’re thrilled to bring Helixa Discovery’s powerful audience insights capabilities to Great Britain with our latest offering: Discover Great Britain.

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Platform Stories / by Bridget Wagar on February 3, 2023

Helixa Gets It: The 2023 Grammy Awards

We have some fresh insights on the 2023 Grammy Awards nominees to share with you. Helixa’s audience intelligence platform is fast; it only took us 15 minutes to discover insights for each query below.

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Insight Frameworks / by Bridget Wagar on November 28, 2022

Leading with Authenticity: Influencers Drive Engagement with Content that Resonates

Authenticity is everything. Influencer marketing has matured into a core marketing discipline, and finding influencers that naturally resonate with your customers is key.

 

Influencers bring with them a distinct advantage – the trust and credibility they have developed and nurtured with their followers. Their ability to create one-to-one relationships with audiences can be a great asset to your business, helping you to connect with consumers more authentically and on a more personal level. And most importantly, businesses can achieve a return of $5.78 for every dollar spent on influencers.

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Audience Analysis / by Bridget Wagar on October 7, 2022

Baby Boomers' Online Shopping Habits: Demographic Insights to Inform Your Marketing

Many of the nearly 70 million baby boomers – or just “boomers” – in the United States have transitioned to online shopping, a change triggered by the COVID-19 pandemic. The average consumer aged 65 or older spent a total of $1,615 online from January through October 2020, a 49% increase from 2019.

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