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Are You Thinking What We’re Thinking?

Audience Analysis / by Alex Lawson on September 21, 2022

Professional Football Team Analysis: The Buffalo Bills

For 17 years, fans of the Buffalo Bills had to wait for the team to make their return to the playoffs. Before that drought, those same fans had to watch the team lose four Super Bowls in a row in the early 90s. Luckily, a whole lot has changed in the last 30 years. With Josh Allen now leading a high-powered offense, the Bills are one of the Super Bowl favorites for the 22-23 season.

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Audience Analysis / by Bridget Wagar on September 6, 2022

Skin Care: Consumer Insights and Trends for Authentic Marketing

Skin care is everywhere now; the hashtag #SkincareRoutine has over 23 billion views on TikTok. The skincare industry is just getting larger and larger with more companies marketing skincare to younger generations. The global skincare market was worth $133.90 billion in 2018 and is projected to grow to $200.25 billion by 2026.

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Audience Analysis / by Bridget Wagar on June 8, 2022

Bloomingdale's Customer Profile: A Case Study in Audience Insights

Bloomingdale’s is a luxury department store staple in the US, and their iconic brown shopping bags can be spotted all over the country. The store’s ethos “is to create a shopping experience that customers will not find elsewhere.” Like most department stores, they sell a large assortment of clothing, jewelry, furniture, housewares, and more, but they are focused on staying innovative in the ever-changing retail landscape.

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Audience Analysis / by Bridget Wagar on February 24, 2022

The North Face: High Fashion’s Next Frontier

The North Face is a brand that celebrates exploration with high-quality jackets, apparel, footwear, accessories, bags, and camping equipment. But this is not your average outdoor clothing company. In the last 50 years, The North Face has fostered a tribe that both loves exploring the great outdoors and wants to look fashionable while doing it.

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Audience Analysis / by Bridget Wagar on October 27, 2021

Trick or Treat: Halloween Candy Favorites by State

After a slightly heated debate over our team’s favorite Halloween candy, we got curious about favorite Halloween candy across the US. So, we looked at each state in our platform and discovered their favorite candies, here’s what we found...

 

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