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Are You Thinking What We’re Thinking?

Audience Analysis / by Ryan Baum on June 29, 2020

Understand Your Audience’s Values to Effectively React to Social Issues

Consumers are making sure that companies can no longer choose silence on issues of injustice.

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Audience Analysis / by Ryan Baum on June 9, 2020

Get Smart on Unfamiliar Industries With Interest-Based Audiences

I don’t know makeup. 

 

So when I was tasked with building a framework for outlining unfamiliar industries, I figured that would be a stellar test. 

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Audience Analysis / by Ryan Baum on March 30, 2020

Better Prospecting Through Psychographic Behaviors & Statements

To beat established brands with longer legacies and deeper pockets, challenger brands have to work harder and smarter.

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Audience Analysis / by Ryan Baum on March 5, 2020

Audience Development: Attracting New Fans Through Strategic Talent Choices

A steady, dedicated viewership can sustain a TV series, but an audience with upward momentum can bring bigger advertisers, bigger budgets, and bigger possibilities.

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Audience Analysis / by Ryan Baum on November 15, 2019

Translate Hype into Audience Insights

How can Apple bring Gen X into the conversation during product launches

 

Looking at social listening data in a vacuum is like walking in during the third act of a movie and trying to understand what’s going on. You can hear everything they say, but you don’t know who these people are, what brought them to this point, or what it all means.

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