Are You Thinking What We’re Thinking?

Audience Analysis / by Bridget Wagar on September 6, 2022

Skin Care: Consumer Insights and Trends for Authentic Marketing

Skin care is everywhere now; the hashtag #SkincareRoutine has over 23 billion views on TikTok. The skincare industry is just getting larger and larger with more companies marketing skincare to younger generations. The global skincare market was worth $133.90 billion in 2018 and is projected to grow to $200.25 billion by 2026.

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Audience Analysis / by Bridget Wagar on June 8, 2022

Bloomingdale's Customer Profile: A Case Study in Audience Insights

Bloomingdale’s is a luxury department store staple in the US, and their iconic brown shopping bags can be spotted all over the country. The store’s ethos “is to create a shopping experience that customers will not find elsewhere.” Like most department stores, they sell a large assortment of clothing, jewelry, furniture, housewares, and more, but they are focused on staying innovative in the ever-changing retail landscape.

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Audience Analysis / by Bridget Wagar on February 24, 2022

The North Face: High Fashion’s Next Frontier

The North Face is a brand that celebrates exploration with high-quality jackets, apparel, footwear, accessories, bags, and camping equipment. But this is not your average outdoor clothing company. In the last 50 years, The North Face has fostered a tribe that both loves exploring the great outdoors and wants to look fashionable while doing it.

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Audience Analysis / by Bridget Wagar on October 27, 2021

Trick or Treat: Halloween Candy Favorites by State

After a slightly heated debate over our team’s favorite Halloween candy, we got curious about favorite Halloween candy across the US. So, we looked at each state in our platform and discovered their favorite candies, here’s what we found...

 

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Audience Analysis / by Roman Golubov on October 1, 2018

Hyatt: U.S. Audience Analysis


Hyatt Hotels, based in Chicago, Illinois is one of the leading global luxury hotel chains in the world, with almost $4.68B of revenue and over 45,000 employees globally as of 2017. Hyatt has a long history of acquisitions that have driven continuous growth since the first Hyatt House opened in 1954 at Los Angeles airport, but remains only a strong #3 in the industry behind Marriott Corporation and Hilton Worldwide.

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