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Are You Thinking What We’re Thinking?

Audience Analysis / by Bridget Wagar on February 24, 2022

The North Face: High Fashion’s Next Frontier

The North Face is a brand that celebrates exploration with high-quality jackets, apparel, footwear, accessories, bags, and camping equipment. But this is not your average outdoor clothing company. In the last 50 years, The North Face has fostered a tribe that both loves exploring the great outdoors and wants to look fashionable while doing it.

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Audience Analysis / by Bridget Wagar on October 27, 2021

Trick or Treat: Halloween Candy Favorites by State

After a slightly heated debate over our team’s favorite Halloween candy, we got curious about favorite Halloween candy across the US. So, we looked at each state in our platform and discovered their favorite candies, here’s what we found...

 

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Audience Analysis / by Roman Golubov on October 1, 2018

Hyatt: U.S. Audience Analysis


Hyatt Hotels, based in Chicago, Illinois is one of the leading global luxury hotel chains in the world, with almost $4.68B of revenue and over 45,000 employees globally as of 2017. Hyatt has a long history of acquisitions that have driven continuous growth since the first Hyatt House opened in 1954 at Los Angeles airport, but remains only a strong #3 in the industry behind Marriott Corporation and Hilton Worldwide.

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Audience Analysis / by Roman Golubov on September 15, 2018

Under Armour: U.S. Audience Analysis

Under Armour is an athletic wear and digital health brand, known for diverse line extensions and celebrity endorsements, that has joined the ranks of Nike and ADIDAS as an iconic sports gear brand. CEO Kevin Plank has his eyes on overtaking Nike as the forerunner  of the industry. "In May, Plank told NBC Sports his 10-year-plan is still for Under Armour to become the No. 1 sports brand in the world" wrote Yahoo Finance.

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Audience Analysis / by Roman Golubov on September 1, 2018

Mattel: U.S. Audience Analysis

When it comes to brands known for evoking nostalgia that have also managed to transform over time to adapt to cultural and social changes, Mattel and its flagship Barbie are among the best recognized.

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