Are You Thinking What We’re Thinking?

Today in the category of applications we would never have thought of… a curious POV from one of our partners. With the help of our platform, he discovered that audience intelligence can aid remote B2B selling. Since we’re not having many IRL meetings, he suggests that AI personas can fill that gap.

One of the biggest shifts during COVID-19 was the immediate switch from brick-and-mortar shopping to home delivery, accelerating a trend we were already seeing. 

When we look back at the period following quarantine, the changes that took hold permanently will probably make a lot more sense. Hindsight is 2020, after all. (Sorry.)

But as we close out a year we’d all like to forget, many aspects of 2021 are still up in the air. To figure out which changes will stick around, we organized a roundtable with our CEO, Head of Marketing, and a leading data scientist. 

In-store browsing is on pause in much of the country.

Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online regardless of whether or not they completed the purchase in-store.

Streaming video services have helped me keep my sanity over the past few months. Like most parents, I’ve been balancing a full-time job at home with my little one’s education and entertainment.