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Are You Thinking What We’re Thinking?

Insight Frameworks / by Alex Lawson on February 18, 2021

How to Build Proxy Audiences for New, Niche, and Growth Opportunities

Companies have a vital need for research when they’re weathering changing landscapes. But, at those moments, it can be hard to find the right answers in existing studies.

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Insight Frameworks / by Alex Lawson on October 29, 2020

No Fan Left Behind: Reaching Fragmented Fandoms

When it comes to hockey players, we can make a few assumptions: a few missing teeth, envy-inspiring hair, and the ability to talk exclusively in cliches. Trust me, I’m Canadian.

 

Hockey fans share a lot in common, on the surface. Within that audience, though, they diverge in subtle but important ways. If you segment them based on their team, region, or even other interests, the differences start to emerge.

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Insight Frameworks / by Ryan Baum on June 29, 2020

Understand Your Audience’s Values to Effectively React to Social Issues

Consumers are making sure that companies can no longer choose silence on issues of injustice.

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Insight Frameworks / by Ryan Baum on June 9, 2020

Get Smart on Unfamiliar Industries With Interest-Based Audiences

I don’t know makeup. 

 

So when I was tasked with building a framework for outlining unfamiliar industries, I figured that would be a stellar test. 

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Insight Frameworks / by Ryan Baum on March 30, 2020

Better Prospecting Through Psychographic Behaviors & Statements

To beat established brands with longer legacies and deeper pockets, challenger brands have to work harder and smarter.

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