Are You Thinking What We’re Thinking?

Audience Analysis, Perspectives, Insight Frameworks / by Alex Lawson on November 27, 2023

It’s the Most Wonderful Time of the Year: Helixa Analyzes the Black Friday & Cyber Monday Consumer

According to Bloomberg, consumers plan to spend an average of $567 during the Black Friday and Cyber Monday shopping events. This figure reflects a 13% increase year-over-year, as Americans seek out the best deals to offset economic pressures such as inflation and soaring interest rates. 

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Insight Frameworks / by Alex Lawson on April 7, 2023

Helixa Discovery’s Fusion Network: The Power of Combining Social & Survey Data

Helixa has insights that empower. Within minutes you can discover, segment, and compare audiences with depth and detail you can’t get anywhere else. But what do you do when you want to understand your audiences more with survey data?

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Insight Frameworks / by Bridget Wagar on November 28, 2022

Leading with Authenticity: Influencers Drive Engagement with Content that Resonates

Authenticity is everything. Influencer marketing has matured into a core marketing discipline, and finding influencers that naturally resonate with your customers is key.


Influencers bring with them a distinct advantage – the trust and credibility they have developed and nurtured with their followers. Their ability to create one-to-one relationships with audiences can be a great asset to your business, helping you to connect with consumers more authentically and on a more personal level. And most importantly, businesses can achieve a return of $5.78 for every dollar spent on influencers.

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Insight Frameworks / by Alex Lawson on November 18, 2022

Amazon Deep Dive: How Interests Can Influence Shopping Carts with The Rings of Power

Key Takeaways:

  • Amazon Prime Video’s biggest advantage over movie theaters is that it can advertise directly to the same audience on its shopping portal. So who are The Rings of Power fans, and what products will they be adding to their Amazon shopping cart?
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Insight Frameworks / by Lee Parker on June 25, 2021

Understand Your Competitors’ Customers Like Your Own

As a sales guy, I love competition. It keeps you on your toes and pushes you to be better than you were the day before. 


But to come out on top, you need to make smarter moves than the people you’re up against. In terms of business, this means you need to understand who your competitors are actually selling to. If you only focus on their public activities, you’re missing a crucial part of the story.

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