Gen Z represents $143 Billion in purchasing power - to get their attention you need to understand what they care about.
/ by Ryan Baum on June 29, 2020
Consumers are making sure that companies can no longer choose silence on issues of injustice.
/ by Ryan Baum on June 9, 2020
I don’t know makeup.
So when I was tasked with building a framework for outlining unfamiliar industries, I figured that would be a stellar test.
/ by Ryan Baum on March 30, 2020
To beat established brands with longer legacies and deeper pockets, challenger brands have to work harder and smarter.
/ by Ryan Baum on March 5, 2020
A steady, dedicated viewership can sustain a TV series, but an audience with upward momentum can bring bigger advertisers, bigger budgets, and bigger possibilities.
/ by Ryan Baum on February 13, 2020
Likes, clicks, followers — the influencer marketing industry is obsessed with attention. But attention is only half of the equation.
Meaningful Influencer Metrics Defy Industry’s Attention Obsession
Get Smart on Unfamiliar Industries With Interest-Based Audiences
3 Essential Ways to Earn Brand Love
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