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Are You Thinking What We’re Thinking?

Insight Frameworks / by Lee Parker on June 25, 2021

Understand Your Competitors’ Customers Like Your Own

As a sales guy, I love competition. It keeps you on your toes and pushes you to be better than you were the day before. 


But to come out on top, you need to make smarter moves than the people you’re up against. In terms of business, this means you need to understand who your competitors are actually selling to. If you only focus on their public activities, you’re missing a crucial part of the story.

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Insight Frameworks / by Alex Lawson on May 26, 2021

B2B Audiences: An Accessible Research Approach for an Elusive Crowd

B2B is a three-letter acronym, but it can feel like a four-letter word in most research platforms.

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Insight Frameworks / by Alex Lawson on February 18, 2021

How to Build Proxy Audiences for New, Niche, and Growth Opportunities

Companies have a vital need for research when they’re weathering changing landscapes. But, at those moments, it can be hard to find the right answers in existing studies.

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Insight Frameworks / by Alex Lawson on October 29, 2020

No Fan Left Behind: Reaching Fragmented Fandoms

When it comes to hockey players, we can make a few assumptions: a few missing teeth, envy-inspiring hair, and the ability to talk exclusively in cliches. Trust me, I’m Canadian.


Hockey fans share a lot in common, on the surface. Within that audience, though, they diverge in subtle but important ways. If you segment them based on their team, region, or even other interests, the differences start to emerge.

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Insight Frameworks / by Ryan Baum on June 29, 2020

Understand Your Audience’s Values to Effectively React to Social Issues

Consumers are making sure that companies can no longer choose silence on issues of injustice.

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