Are You Thinking What We’re Thinking?

As a sales guy, I love competition. It keeps you on your toes and pushes you to be better than you were the day before. 

But to come out on top, you need to make smarter moves than the people you’re up against. In terms of business, this means you need to understand who your competitors are actually selling to. If you only focus on their public activities, you’re missing a crucial part of the story.

B2B is a three-letter acronym, but it can feel like a four-letter word in most research platforms.

Companies have a vital need for research when they’re weathering changing landscapes. But, at those moments, it can be hard to find the right answers in existing studies.

When it comes to hockey players, we can make a few assumptions: a few missing teeth, envy-inspiring hair, and the ability to talk exclusively in cliches. Trust me, I’m Canadian.

Hockey fans share a lot in common, on the surface. Within that audience, though, they diverge in subtle but important ways. If you segment them based on their team, region, or even other interests, the differences start to emerge.

Consumers are making sure that companies can no longer choose silence on issues of injustice.