Helixa Discovery’s Fusion Network: The Power of Combining Social & Survey Data
Helixa has insights that empower. Within minutes you can discover, segment, and compare audiences with depth and detail you can’t get anywhere else. But what do you do when you want to understand your audiences more with survey data?
Leading with Authenticity: Influencers Drive Engagement with Content that Resonates
Authenticity is everything. Influencer marketing has matured into a core marketing discipline, and finding influencers that naturally resonate with your customers is key.
Influencers bring with them a distinct advantage – the trust and credibility they have developed and nurtured with their followers. Their ability to create one-to-one relationships with audiences can be a great asset to your business, helping you to connect with consumers more authentically and on a more personal level. And most importantly, businesses can achieve a return of $5.78 for every dollar spent on influencers.
Amazon Deep Dive: How Interests Can Influence Shopping Carts with The Rings of Power
Amazon Prime Video’s biggest advantage over movie theaters is that it can advertise directly to the same audience on its shopping portal. So who are The Rings of Power fans, and what products will they be adding to their Amazon shopping cart?
Understand Your Competitors’ Customers Like Your Own
As a sales guy, I love competition. It keeps you on your toes and pushes you to be better than you were the day before.
But to come out on top, you need to make smarter moves than the people you’re up against. In terms of business, this means you need to understand who your competitors are actually selling to. If you only focus on their public activities, you’re missing a crucial part of the story.