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Are You Thinking What We’re Thinking?

Gen Z, Platform Stories / by Ryan Baum on April 29, 2020

The Key to Holding Gen Z’s Attention

Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.

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Platform Stories, COVID-19 / by Christine Burke on April 21, 2020

With Live Sports on Hold, Where Will Fans Turn?

Live sports may pit fanbases against one another, but they also unite us all through the universal, deeply human stories that are told on both sides of the ball.

 

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Platform Stories / by Ryan Baum on November 15, 2019

Translate Hype into Audience Insights

How can Apple bring Gen X into the conversation during product launches

 

Looking at social listening data in a vacuum is like walking in during the third act of a movie and trying to understand what’s going on. You can hear everything they say, but you don’t know who these people are, what brought them to this point, or what it all means.

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Platform Stories / by Ryan Baum on October 31, 2019

Audience Comparison: Social Media vs Linear TV for Integrated Advertising

Having additional platforms at your disposal is valuable when offering your audience up to advertisers, but it can be tough to plan integrated advertising campaigns when you aren’t sure how your audience differs between channels.

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Platform Stories / by Ryan Baum on August 19, 2019

Beer and Bands Go Hand in Hand at Summer Music Festivals

While it doesn’t take sophisticated tools to figure out that beer and summer music festivals are a match made in heaven, pairing the right event and brand to secure a strong ROI is a bit more complicated. 

 

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