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Are You Thinking What We’re Thinking?

Platform Stories / by Alex Lawson on July 26, 2021

Olympics 2021: Building Better Brand Partnerships Around Major Events

You can’t talk about the Olympics without mentioning partnerships. It seems like anything at the games can be sponsored — including the athletes — and ad spots go for millions.

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Platform Stories / by Alex Lawson on March 31, 2021

Exploring a Team-First Approach to Sports Sponsorships

For Major League Baseball’s 2021 Opening Day, vaccinations and loosening regulations are bringing us closer to the roar of the game-day crowd.


But, if you listen closely, you can also hear the sound of cash registers chiming, as order returns to the network of important sponsorships that support the league.

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Platform Stories / by Ryan Baum on February 8, 2021

One Order of Big Game Insights With a Side of Fries

Every year, February’s Big Game unites us over food, drinks, and pro football.

 

But this weekend, it was a lonelier affair, as social distancing kept us home from the usual sports bars and parties. Most of us were left to feed only ourselves and those we lived with.

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Platform Stories / by Ciara Sebecke on January 19, 2021

An Analysis of Plant-Based People, From Your Friendly Neighborhood Vegan

Vegans… whether you love them or hate them, they are a rapidly growing segment and are disrupting the food industry as we know it today.

 

As of 2020, more than 9.7 million Americans (including myself!) currently follow a plant-based diet — increasing 300% over the last 15 years. Whether you think it’s a fad or not, this emerging market isn’t going away anytime soon.

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Perspectives, Platform Stories / by Eamon Monaghan on September 8, 2020

In the Hard Seltzer Wars, What Does Your Drink Say About You?

Whether you are a heavy drinker, newly 21, a casual sipper, or someone who abstains, you probably have an opinion on alcohol and the people who drink it.

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