When it comes to Father’s Day, Agencies and Brands have historically leaned on male stereotypes to reach key segments; home-improvement, business attire, and electronics. While this approach has proven lucrative in the past it has the potential to alienate and miss lucrative segments of a new generation of Fathers. In order for brands to capture the hearts and dollars of today’s Dads, using TelmarHelixa Discover can uncover new, non-traditional, segments that sit outside the stereotypes, to realize growth opportunities.
