/ by Alex Lawson on September 30, 2021
I was too young to fully experience the Monday Night Wars between the then-WWF (now WWE) and WCW in the 90s. I never had the chance to appreciate the intrigue of seeing the big names in talent switch companies and figured it would stay that way...
/ by Ryan Baum on September 16, 2021
The NFL recently named three official sports betting partners for the very first time, leading many to speculate on how the shift would impact the at-home viewing experience.
/ by Ryan Baum on August 30, 2021
At the top of the charts, artists get extensive teams with massive budgets, endless radio play, and legions of dedicated fans to sing their praises online and out in the real world.
/ by Ryan Baum on August 23, 2021
One of the biggest shifts during COVID-19 was the immediate switch from brick-and-mortar shopping to home delivery, accelerating a trend we were already seeing.
/ by Alex Lawson on July 26, 2021
You can’t talk about the Olympics without mentioning partnerships. It seems like anything at the games can be sponsored — including the athletes — and ad spots go for millions.
Meaningful Influencer Metrics Defy Industry’s Attention Obsession
Get Smart on Unfamiliar Industries With Interest-Based Audiences
Patagonia: U.S. Audience Analysis
P: 212-547-9897 E: firstname.lastname@example.org