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Are You Thinking What We’re Thinking?

Perspectives, Platform Stories / by Bridget Wagar on November 17, 2021

Fortnite x Balenciaga: High Fashion on the Digital Runway

In September this year, Balenciaga partnered with Fortnite to create digital and physical streetwear, both in the game and in Balenciaga retail spaces. At first glance, this partnership seems unexpected but many high-end fashion retailers are now getting into gaming.

 

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Platform Stories / by Alex Lawson on September 30, 2021

A New Challenger Aims to Put WWE on the Ropes

I was too young to fully experience the Monday Night Wars between the then-WWF (now WWE) and WCW in the 90s. I never had the chance to appreciate the intrigue of seeing the big names in talent switch companies and figured it would stay that way...

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Perspectives, Platform Stories / by Ryan Baum on September 16, 2021

NFL Says Sports Betting Won’t Impact the Broadcast… But Maybe It Should

The NFL recently named three official sports betting partners for the very first time, leading many to speculate on how the shift would impact the at-home viewing experience. 

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Platform Stories / by Ryan Baum on August 30, 2021

Build a Village to Help Raise Your Recording Artist

At the top of the charts, artists get extensive teams with massive budgets, endless radio play, and legions of dedicated fans to sing their praises online and out in the real world. 

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Platform Stories, COVID-19 / by Ryan Baum on August 23, 2021

Will Grocery Delivery Stick, or Will Consumers Head Back to the Store?

One of the biggest shifts during COVID-19 was the immediate switch from brick-and-mortar shopping to home delivery, accelerating a trend we were already seeing. 

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