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Are You Thinking What We’re Thinking?

Perspectives, Platform Stories / by Ryan Baum on September 16, 2021

NFL Says Sports Betting Won’t Impact the Broadcast… But Maybe It Should

The NFL recently named three official sports betting partners for the very first time, leading many to speculate on how the shift would impact the at-home viewing experience. 

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Platform Stories / by Ryan Baum on August 30, 2021

Build a Village to Help Raise Your Recording Artist

At the top of the charts, artists get extensive teams with massive budgets, endless radio play, and legions of dedicated fans to sing their praises online and out in the real world. 

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Platform Stories, COVID-19 / by Ryan Baum on August 23, 2021

Will Grocery Delivery Stick, or Will Consumers Head Back to the Store?

One of the biggest shifts during COVID-19 was the immediate switch from brick-and-mortar shopping to home delivery, accelerating a trend we were already seeing. 

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Platform Stories / by Alex Lawson on July 26, 2021

Olympics 2021: Building Better Brand Partnerships Around Major Events

You can’t talk about the Olympics without mentioning partnerships. It seems like anything at the games can be sponsored — including the athletes — and ad spots go for millions.

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Platform Stories / by Alex Lawson on March 31, 2021

Exploring a Team-First Approach to Sports Sponsorships

For Major League Baseball’s 2021 Opening Day, vaccinations and loosening regulations are bringing us closer to the roar of the game-day crowd.


But, if you listen closely, you can also hear the sound of cash registers chiming, as order returns to the network of important sponsorships that support the league.

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