Are You Thinking What We’re Thinking?

KFC recently announced that it was putting its advertising account up for review, and the debate is on whether or not brand icon Colonel Sanders will survive when a new agency takes the creative helm.

But based upon our analysis, the brand may want to consider a new role for the Colonel – as a beauty icon.

In September this year, Balenciaga partnered with Fortnite to create digital and physical streetwear, both in the game and in Balenciaga retail spaces. At first glance, this partnership seems unexpected but many high-end fashion retailers are now getting into gaming.

I was too young to fully experience the Monday Night Wars between the then-WWF (now WWE) and WCW in the 90s. I never had the chance to appreciate the intrigue of seeing the big names in talent switch companies and figured it would stay that way...

The NFL recently named three official sports betting partners for the very first time, leading many to speculate on how the shift would impact the at-home viewing experience. 

At the top of the charts, artists get extensive teams with massive budgets, endless radio play, and legions of dedicated fans to sing their praises online and out in the real world.