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Are You Thinking What We’re Thinking?

Gen Z, Perspectives / by Bridget Wagar on October 15, 2021

Nostalgia Marketing: How Brands Can Make A Comeback with Gen Z

I was born in 1996, right on the cusp between Millennial and Gen Z. For most of my life, I’ve identified as a Millennial '90s kid because I remember watching VHS tapes and eating French Toast Crunch cereal on Saturday mornings. 

 

But I’ve come to realize that I don’t remember a time without the internet and I got my first cell phone at eleven years old. So what generation do I fit into?

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Gen Z, Perspectives / by Ryan Baum on July 29, 2021

Gaming Reaches Gen Z. Here’s How You Can Too.

The stereotype of gamers as basement-dwelling loners couldn’t be further from the truth in 2021 — and Gen Z is reshaping the world of gaming more and more everyday. 

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Gen Z, Platform Stories / by Ryan Baum on April 29, 2020

The Key to Holding Gen Z’s Attention

Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.

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Gen Z, Platform Stories / by Ryan Baum on July 29, 2019

The Extroverted Introvert eSports Fan – A Direct Path to Gen Z

This weekend, Fortnite’s World Cup sold out more than 23,000 seats at Arthur Ashe Stadium in Queens (the same stadium that hosts the US Open tennis tournament), proof that the stereotype of the lone, antisocial, basement-dwelling gamer no longer holds water. 

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Gen Z, Platform Stories / by Ryan Baum on July 25, 2019

Will Gen Z Save the Dairy Industry or Kill It?

After 92 years as one of the largest producers of milk on the East Coast, Elmhurst Dairy closed its dairy operation in 2017 and turned to manufacturing nut milks. Since plant-based milks reported growth of 61 percent from 2012 to 2017, this move may be just one instance of a change in the way we think about milk.

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