Are You Thinking What We’re Thinking?

Being a professional athlete is incredibly taxing both physically and mentally; for many years, the press just focused on the physical demands. But now, famous athletes like Simone Biles and Naomi Osaka are using their platforms to raise awareness about mental health by sharing their own stories.

Hey, it’s me again: Helixa’s resident Zillennial. 

Last time, we discussed Abercrombie & Fitch and Hollister’s comeback strategy with Gen Z and former Millennial customers using Nostalgia Marketing.

Truth be told, they’re not the only early 2000s brand using this comforting marketing strategy to make strides with Gen Z.

I was born in 1996, right on the cusp between Millennial and Gen Z. For most of my life, I’ve identified as a Millennial '90s kid because I remember watching VHS tapes and eating French Toast Crunch cereal on Saturday mornings. 

But I’ve come to realize that I don’t remember a time without the internet and I got my first cell phone at eleven years old. So what generation do I fit into?

The stereotype of gamers as basement-dwelling loners couldn’t be further from the truth in 2021 — and Gen Z is reshaping the world of gaming more and more everyday. 

Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.