Short answer: yes.
Some interesting differences emerge when comparing the percent change after 4 weeks to the 12-week mark. For example, USPS built on their initial gains and then saw an even bigger jump as we reach the 12-week mark.
Global engagement with Amazon reveals a similar trend with some key differences.
While the U.S. and Canada similarly saw more gains during COVID-19, that engagement increase didn’t stay level through the 12-week period, as it did with the national postal services.
+142%
(4 weeks into pandemic)
+51%
(12 weeks into pandemic)
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+124%
(4 weeks into pandemic)
+65%
(12 weeks into pandemic)
+20%
(4 weeks into pandemic)
+16%
(12 weeks into pandemic)
+28%
(4 weeks into pandemic)
-3%
(12 weeks into pandemic)
