We’re all homebodies these days.
All of the errands that used to get us out of the house are coming to us, instead. The delivery services we know and love skyrocketed and new delivery categories emerged.
We used Helixa's AI-powered technology to analyze observed online behavior here and abroad, to better understand this trend. See how home delivery became one of the best bets in business.
In the 12 weeks after March 11th, all three major delivery organizations in the U.S. see a significant bump in social engagement.
A closer look shows that USPS has seen the biggest increase, by far.
Short answer: yes.
Some interesting differences emerge when comparing the percent change after 4 weeks to the 12-week mark. For example, USPS built on their initial gains and then saw an even bigger jump as we reach the 12-week mark.
Global engagement with Amazon reveals a similar trend with some key differences.
While the U.S. and Canada similarly saw more gains during COVID-19, that engagement increase didn’t stay level through the 12-week period, as it did with the national postal services.
+142%
(4 weeks into pandemic)
+51%
(12 weeks into pandemic)
+124%
(4 weeks into pandemic)
+65%
(12 weeks into pandemic)
+20%
(4 weeks into pandemic)
+16%
(12 weeks into pandemic)
+28%
(4 weeks into pandemic)
-3%
(12 weeks into pandemic)
Despite pre-quarantine popularity, social engagement with restaurant
delivery apps jumped as people did their best to safely support their favorite spots.
ABOUT HELIXA
We leverage responsible AI and machine learning to deliver audience insights with more depth and detail than you would ever get from a single source platform - all in minutes.
Our mission is to help our clients and partners connect in a more meaningful way with the audiences that matter most to them.
If you’re ready to spend less time searching and more time thinking, let's talk.
P: 212-547-9897
E: info@helixa.ai