Are You Thinking What We’re Thinking?

On August 9th, millions of Americans (including me and my Bachelor nation group chat) tuned in to see Bachelorette Katie Thurston get engaged to the man of her dreams. One thing that was unique to Katie’s season was that she was the first Bachelorette to not have the support system of Chris Harrison (Bachelor Nation host from 2002 - 2021).

The stereotype of gamers as basement-dwelling loners couldn’t be further from the truth in 2021 — and Gen Z is reshaping the world of gaming more and more everyday. 

The eventual death of the third-party cookie is shifting power toward the companies that own their data.

Media companies, especially, stand to benefit from the first-party data they’ve collected over the years, but it’s still not enough in this hyper-competitive, constantly shifting landscape.

Your audience is constantly growing and changing — as is the world it inhabits. 

But when you take a traditional approach to audience segmentation, each study represents a relatively narrow view at a specific moment in time. 

If someone asked you to talk about your ideal customers, would you be limited to their basic attributes — or could you tell their stories?

In the current landscape of rapid change and cutthroat competition, the first option is no longer acceptable.