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Are You Thinking What We’re Thinking?

Perspectives / by Christine Burke on January 15, 2020

Content Is King, but the King Has Become More Demanding

“It’s not hours a week, and it’s not hours a month. We need hours a day.”

 

Those words, from Warner Media’s chief executive to HBO’s team shortly after the network’s acquisition by AT&T, demonstrate what we already know to be true. On top of getting the attention of viewers at home, you need to prove that you can hold onto it.

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Perspectives / by Ryan Baum on October 8, 2019

Syndicated Research vs. Custom Research: Balancing ROI and Cost

Market research isn’t just the core of your company’s marketing strategy. It’s a foundation for your business to stand on. 

 

A more holistic understanding of the ways your customers think, feel, and act is critical for keeping them happy and bringing new ones into the fold. Pair that with an understanding of where you fit into the market, and you’ll be in a much better position to dazzle your audience.

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Perspectives / by Ryan Baum on October 1, 2019

Advertising Week NYC 2019 – Privacy and Identity in a Cookie-less World

When Advertising Week NYC 2017 took place, I had just started my first job out of college at a boutique PR agency in the city. Because my clients were mostly in the market research and adtech spaces, I was reading anything I could get my hands on to better understand the GDPR legislation.

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Perspectives / by Ryan Baum on September 13, 2019

Audience Analytics Tools Are Better Together

What gets your audience out of bed in the morning?

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Perspectives / by Chris Rivera on June 5, 2019

Marketing With Personality

Brands try their best to have personalities, but the personality of the consumer drives many marketing decisions. MRI recently released a product to help advertisers understand the intersection of product preferences and personality, something Helixa has been doing on a finely detailed level for some time using social data.

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