Are You Thinking What We’re Thinking?

When we look back at the period following quarantine, the changes that took hold permanently will probably make a lot more sense. Hindsight is 2020, after all. (Sorry.)

But as we close out a year we’d all like to forget, many aspects of 2021 are still up in the air. To figure out which changes will stick around, we organized a roundtable with our CEO, Head of Marketing, and a leading data scientist. 

The best machine learning ideas, strategies, and plans will not succeed until you have the right team in place.

“Even a poor plan is better than no plan at all.”

In business — especially in startups — we tend to want to be the first to move. But the above quote, from Russian chess player Mikhail Chigorin, is an important lesson that we should all keep in mind if we want to be around to finish the game.

In-store browsing is on pause in much of the country.

Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online regardless of whether or not they completed the purchase in-store.

Quirk’s plays a key role in helping set the agenda and drive the discussion within the research industry.