Are You Thinking What We’re Thinking?

Andy Warhol once said, ‘ They always say time changes things, but you actually have to change them yourself’ and ain’t that the truth!

“It’s not hours a week, and it’s not hours a month. We need hours a day.”

Those words, from Warner Media’s chief executive to HBO’s team shortly after the network’s acquisition by AT&T, demonstrate what we already know to be true. On top of getting the attention of viewers at home, you need to prove that you can hold onto it.

Market research isn’t just the core of your company’s marketing strategy. It’s a foundation for your business to stand on. 

A more holistic understanding of the ways your customers think, feel, and act is critical for keeping them happy and bringing new ones into the fold. Pair that with an understanding of where you fit into the market, and you’ll be in a much better position to dazzle your audience.

When Advertising Week NYC 2017 took place, I had just started my first job out of college at a boutique PR agency in the city. Because my clients were mostly in the market research and adtech spaces, I was reading anything I could get my hands on to better understand the GDPR legislation.

What gets your audience out of bed in the morning?