Are You Thinking What We’re Thinking?

A steady, dedicated viewership can sustain a TV series, but an audience with upward momentum can bring bigger advertisers, bigger budgets, and bigger possibilities.

As the possibilities of machine learning expand each year and continue to make headlines, more and more managers aspire to implement the technology in their own organizations.

Likes, clicks, followers — the influencer marketing industry is obsessed with attention. But attention is only half of the equation.

The internet offers up endless opportunities to build community around the people and things that we love, concentrating that passion until it burns white-hot.

Brands understandably want a piece of the action. After all, what marketing team doesn’t want to cultivate fans who line up for product releases, pass glowing recommendations onto their friends, gush online about their favorite purchases, and then fill up their carts again?

“It’s not hours a week, and it’s not hours a month. We need hours a day.”

Those words, from Warner Media’s chief executive to HBO’s team shortly after the network’s acquisition by AT&T, demonstrate what we already know to be true. On top of getting the attention of viewers at home, you need to prove that you can hold onto it.