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Are You Thinking What We’re Thinking?

Platform Stories / by Alex Lawson on March 31, 2021

Exploring a Team-First Approach to Sports Sponsorships

For Major League Baseball’s 2021 Opening Day, vaccinations and loosening regulations are bringing us closer to the roar of the game-day crowd.

But, if you listen closely, you can also hear the sound of cash registers chiming, as order returns to the network of important sponsorships that support the league.

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Guides / by Ryan Baum on March 14, 2021

Audience Segmentation 101: Reaching Your Best (and Next) Customers

“When you try to appeal to everyone, you end up resonating with no one.”

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Insight Frameworks / by Alex Lawson on February 18, 2021

How to Build Proxy Audiences for New, Niche, and Growth Opportunities

Companies have a vital need for research when they’re weathering changing landscapes. But, at those moments, it can be hard to find the right answers in existing studies.

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Platform Stories / by Ryan Baum on February 8, 2021

One Order of Big Game Insights With a Side of Fries

Every year, February’s Big Game unites us over food, drinks, and pro football.


But this weekend, it was a lonelier affair, as social distancing kept us home from the usual sports bars and parties. Most of us were left to feed only ourselves and those we lived with.

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Platform Stories / by Ciara Sebecke on January 19, 2021

An Analysis of Plant-Based People, From Your Friendly Neighborhood Vegan

Vegans… whether you love them or hate them, they are a rapidly growing segment and are disrupting the food industry as we know it today.


As of 2020, more than 9.7 million Americans (including myself!) currently follow a plant-based diet — increasing 300% over the last 15 years. Whether you think it’s a fad or not, this emerging market isn’t going away anytime soon.

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