Are You Thinking What We’re Thinking?

Key Takeaways:

• Amazon Prime Video’s biggest advantage over movie theaters is that it can advertise directly to the same audience on its shopping portal. So who are The Rings of Power fans, and what products will they be adding to their Amazon shopping cart?
  

Many of the nearly 70 million baby boomers – or just “boomers” – in the United States have transitioned to online shopping, a change triggered by the COVID-19 pandemic. The average consumer aged 65 or older spent a total of $1,615 online from January through October 2020, a 49% increase from 2019.

For 17 years, fans of the Buffalo Bills had to wait for the team to make their return to the playoffs. Before that drought, those same fans had to watch the team lose four Super Bowls in a row in the early 90s. Luckily, a whole lot has changed in the last 30 years. With Josh Allen now leading a high-powered offense, the Bills are one of the Super Bowl favorites for the 22-23 season.

Skin care is everywhere now; the hashtag #SkincareRoutine has over 23 billion views on TikTok. The skincare industry is just getting larger and larger with more companies marketing skincare to younger generations. The global skincare market was worth $133.90 billion in 2018 and is projected to grow to $200.25 billion by 2026.

One of my earliest memories of watching golf was when John Daly won the 1995 Open Championship at St. Andrews. Daly didn’t fit the image of the typical professional golfer; instead he was known as the guy who would not be allowed into your local country club. Daly’s party appearance and attitude were about 25 years too early for golf, as in recent years, the Waste Management Phoenix Open (also known as WM) has become known for the party atmosphere it brings to the PGA Tour. Hit a hole-in-one on 16? Get ready for beer can showers.