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Are You Thinking What We’re Thinking?

Audience Analysis / by Bridget Wagar on October 27, 2021

Trick or Treat: Halloween Candy Favorites by State

After a slightly heated debate over our team’s favorite Halloween candy, we got curious about favorite Halloween candy across the US. So, we looked at each state in our platform and discovered their favorite candies, here’s what we found...


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Gen Z, Perspectives / by Bridget Wagar on October 15, 2021

Nostalgia Marketing: How Brands Can Make A Comeback with Gen Z

I was born in 1996, right on the cusp between Millennial and Gen Z. For most of my life, I’ve identified as a Millennial '90s kid because I remember watching VHS tapes and eating French Toast Crunch cereal on Saturday mornings. 


But I’ve come to realize that I don’t remember a time without the internet and I got my first cell phone at eleven years old. So what generation do I fit into?

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Helixa in the News / by Helixa Marketing on October 14, 2021

Helixa in the News: An NFL Roundup

We have been hitting the pavement and speaking with the trades about the new NFL season in a way that only Helixa can. Here is some of the top coverage from this month.

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Platform Stories / by Alex Lawson on September 30, 2021

A New Challenger Aims to Put WWE on the Ropes

I was too young to fully experience the Monday Night Wars between the then-WWF (now WWE) and WCW in the 90s. I never had the chance to appreciate the intrigue of seeing the big names in talent switch companies and figured it would stay that way...

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Helixa in the News / by Helixa Marketing on September 29, 2021

Helixa and GWI Partner to Bolster Consumer Insight Offering

Global Audience View addresses blind spots in understanding digital-first audiences to enable more effective audience segmentation, media planning, and buying.

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